ICT Industry's Push into CCaaS Spurs New Growth Strategies

Leading ICT providers have expanded into the CCaaS space, integrating contact center (CC) capabilities to offer comprehensive solutions leveraging UC, AI, and more. This shift has intensified competition, raising questions about traditional vendors' market position. A Think Tank held on February 12, 2025, explored these dynamics.


Dublin, June 04, 2025 (GLOBE NEWSWIRE) -- The "CCaaS Expansion or Contraction?" report has been added to ResearchAndMarkets.com's offering.

Over the last five years, leading providers in the ICT industry have expanded into the contact centers-as-a-service (CCaaS) space by integrating natively built contact center (CC) capabilities into their offerings.

Leveraging their strengths in unified communications (UC), video conferencing, networking, and artificial intelligence (AI), these companies now provide full-suite solutions that streamline operations and enhance customer experience (CX). This shift has disrupted the contact center landscape by intensifying competition and driving innovation. The result is a more interconnected ecosystem that necessitates improved growth strategies.

However, this raises questions:

  • Are traditional vendors that originated in the contact center space losing ground, or is the industry expanding for all?
  • How does this disruption impact customers?

The publisher contends that while mergers and acquisitions (M&A) remain healthy in the CCaaS space, and start-ups are acquired or fail for various reasons, the CCaaS market is currently growing.

What was referred to as coopetition 20 years ago, when competitors and partners navigated to expand their piece of the pie, has now evolved to partners being indispensable, with broader relationship building and better go-to-market (GTM) strategies.

To gain a deeper understanding of the impact these providers are having on the CX industry, the publisher hosted a Think Tank on February 12, 2025, and invited key individuals from several companies in the "disruptors" category. The insights from the that Think Tank helped to round out the opinion of expansion versus contraction.

Key Topics Covered:

Strategic Imperatives for The Contact Center AS A Service CcaS Industry

The Disruptors Weigh In

Contact Center Evolution

Disruptor Origins

  • Cisco
  • Nextiva
  • NICE
  • Sprinklr

Are AI-Infused Virtual Agents Transcending Live Agents?

Premises Vs. Cloud

The Changing Partner Landscape

The Impact of AI

  • Call to Action

Appendix

  • The Strategic Imperative 8T
  • Innovative Business Models
  • Customer Value Chain Compression
  • Transformative Megatrends
  • Internal Challenges
  • Competitive Intensity
  • Geopolitical Chaos
  • Disruptive Technologies
  • Industry Convergence

Transformational Growth Journey

For more information about this report visit https://www.researchandmarkets.com/r/aymytr

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

 

Contact Data

Recommended Reading