BrightRoll Announces CPE, CPV and CPC 'Performance Pricing': Breakthrough Model for Online Video Advertising

SAN FRANCISCO, CA--(Marketwire - July 29, 2009) - BrightRoll, the leading branded video advertising network, today announced a portfolio of new, innovative pricing methodologies that addresses the market demand for more flexible and efficient pricing options in running branded online video ad campaigns. Called 'Performance Pricing,' these new offerings provide a range of engagement and performance-based advertising options, including an industry first CPV (cost per completed video), that can be combined to meet advertisers' specific campaign objectives.

While the current industry norm is to charge advertisers based on impressions, this rigid standard does not always map to the increasingly dynamic needs of brand advertisers, resulting in unmet campaign goals, overpayment for units as well as a range of inefficiencies and inaccuracies associated with running and measuring the success of online video campaigns. To better address the market's needs, Performance Pricing allows customers to purchase video advertising through a single or combination of pricing models, including:

--  Cost Per Engagement (CPE): cost per each user-initiated video
    engagement or start
--  Cost Per Completed Video (CPV): cost based on successful user-
    initiated video completion
--  Cost Per Click (CPC): cost per click on video advertisement
    

"Requests from advertisers seeking a broader portfolio of pricing options to better align with their plan objectives led us to release this pricing model innovation," said Tod Sacerdoti, BrightRoll's co-founder and CEO. "Performance Pricing demonstrates that there is no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we're continuing to remove inefficiencies in the video inventory buying process."

"Being able to buy video advertising on a performance basis is a game-changing new initiative that we believe is going to deliver more streamlined campaign execution," said Quentin George, Chief Digital Officer of Interpublic Group's Mediabrands. "With Performance Pricing, BrightRoll is giving us control of the metrics that matter most to our clients. We believe this personalized, targeted approach will help companies get more out of their online advertising spend."

Performance Pricing is the company's latest attempt to push industry standards to better serve the advertiser. BrightRoll was the first ad network to call an end to rich media fees. The company has also forged important research initiatives, including its Video Impact advertising product and its thought-provoking advertising agency survey, to better understand industry needs.

For more information about Performance Pricing, please contact Charlie Whittingham (Advertisers@BrightRoll.com).

About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.

Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll(at)launchsquad(dot)com