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April 22, 2010 08:00 ET | Source: BrightRoll

BrightRoll Study Reveals Agencies Perceived Greater ROI From Online Video Advertising in 2009

SAN FRANCISCO, CA--(Marketwire - April 22, 2010) - BrightRoll, the leading branded video advertising network, today released the results of its second annual Online Video Advertising Report,...
April 07, 2010 09:00 ET | Source: BrightRoll

BrightRoll Strengthens Senior Leadership Team, Adds Daryl McNutt as Vice President of Marketing

SAN FRANCISCO, CA--(Marketwire - April 7, 2010) - BrightRoll, the leading branded video advertising network, announced today that Daryl McNutt has joined the company as vice president of...
November 23, 2009 08:00 ET | Source: BrightRoll

BrightRoll Announces 'Performance Pricing' Campaign Successes

SAN FRANCISCO, CA--(Marketwire - November 23, 2009) - BrightRoll, the leading branded video advertising network, today announced campaign momentum around its 'Performance Pricing' structure, which...
July 29, 2009 08:00 ET | Source: BrightRoll

BrightRoll Announces CPE, CPV and CPC 'Performance Pricing': Breakthrough Model for Online Video Advertising

SAN FRANCISCO, CA--(Marketwire - July 29, 2009) - BrightRoll, the leading branded video advertising network, today announced a portfolio of new, innovative pricing methodologies that addresses the...
July 23, 2009 13:25 ET | Source: BrightRoll

BrightRoll Growth Accelerates, Now Third Largest Video Property

SAN FRANCISCO, CA--(Marketwire - July 23, 2009) - BrightRoll, the leading branded video advertising network, today announced that it was ranked as the third largest video property in comScore's May...
May 18, 2009 08:00 ET | Source: BrightRoll

BrightRoll Launches Video Impact(TM), a Video Advertising Product to Measure and Optimize the Impact on Retail Sales

SAN FRANCISCO, CA--(Marketwire - May 18, 2009) - BrightRoll, the leading branded video advertising network, today introduced a new service aimed at helping CPG brand marketers optimize the impact of...
May 11, 2009 08:00 ET | Source: BrightRoll

Reckitt Benckiser Teams With BrightRoll for Media and Technology Innovation on Extensive, First-of-Its-Kind Online Video Advertising Campaign

SAN FRANCISCO, CA--(Marketwire - May 11, 2009) - BrightRoll, the leading online video advertising network, today announced that it has been selected by global CPG leader Reckitt Benckiser as a key...