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April 04, 2008 15:02 ET | Source: MarketingSherpa

Encyclopedia Britannica Presents Results of 18 Months of A/B Testing at MarketingSherpa Selling Online Subscriptions Summit

WARREN, R.I., April 4, 2008 (PRIME NEWSWIRE) -- Dan Smith, Senior Vice President, Consumer Marketing for Encyclopedia Britannica, a leading provider of learning and knowledge products, will present...
April 01, 2008 08:00 ET | Source: MarketingSherpa

EEI Communications Details the Process of Successfully Navigating From Print to Online-Only Newsletter At MarketingSherpa Event

WARREN, R.I., April 1, 2008 (PRIME NEWSWIRE) -- "Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online-Only Subscriber Content," the process of how EEI Communications...
March 10, 2008 08:00 ET | Source: MarketingSherpa

MarketingSherpa Announces Confirmed Speakers for Selling Online Subscriptions Summit, May 12-13, 2008

WARREN, R.I., March 10, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, today announced the first confirmed...
January 17, 2008 17:59 ET | Source: MarketingSherpa

MarketingSherpa 'Selling Online Subscriptions Summit' Announces New York City Venue

WARREN, R.I., Jan. 17, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced that its 8th annual Selling...