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April 30, 2008 08:00 ET | Source: MarketingSherpa

ShareFile, Which Grew to 175,000 Paid Users in Less Than Three Years, Will Share Formula for Building Profitable Online Subscription Business At MarketingSherpa Summit

WARREN, R.I., April 30, 2008 (PRIME NEWSWIRE) -- Jesse Lipson, CEO and founder of ShareFile, which has 175,000 users in 120 countries and over 2,500 paid subscriber accounts, will share the concepts...
April 28, 2008 08:00 ET | Source: MarketingSherpa

AG Interactive, With Over 3.7 Million Online Subscribers, to Reveal How It Balances Paid vs. Organic Search Marketing in Increasingly Expensive and Competitive Search Environment At MarketingSherpa Selling Online Subscriptions Summit

WARREN, R.I., April 28, 2008 (PRIME NEWSWIRE) -- With over 3.7 million subscribers, AG Interactive is one of the largest subscription networks on the web. Jon Eggleton, Vice President of Marketing for...
April 24, 2008 08:00 ET | Source: MarketingSherpa

At MarketingSherpa Selling Online Subscriptions Summit, Attendees to Hear How Survey Led to Targeted Offers That Hit Home With Customers

WARREN, R.I., April 24, 2008 (PRIME NEWSWIRE) -- Stratfor will reveal how their sales skyrocketed as a result of being able to present customers with highly targeted offers that really hit home with...
April 22, 2008 08:00 ET | Source: MarketingSherpa

Pros and Cons of Paid Subscription Vs. Ad Sales as a Revenue Stream Will be Subject of Panel At MarketingSherpa Selling Online Subscriptions Summit

WARREN, R.I., April 22, 2008 (PRIME NEWSWIRE) -- Some publishers choose a paid subscription model, some choose an ad sales model, and some choose both as a revenue stream -- a business decision with...
April 18, 2008 08:00 ET | Source: MarketingSherpa

At MarketingSherpa Summit, Operations Consultant Gives Tips for How Online Subscription Businesses Can Meet Payment Challenges During a Recession

WARREN, R.I., April 18, 2008 (PRIME NEWSWIRE) -- Independent payment and operations consultant, Paul Larsen, who specializes in the area of delivering payments solutions, will present a session, "The...
April 15, 2008 08:00 ET | Source: MarketingSherpa

Premium Job Site TheLadders.com, With Over 2 Million Users, Relates Tactics for Dramatically Increasing Revenue and Extending Lifetime Value of Members At MarketingSherpa Summit

WARREN, R.I., April 15, 2008 (PRIME NEWSWIRE) -- Online marketing experts from TheLadders.com, a premium job site created exclusively for the $100K+ job market, will describe their tactics for...
April 09, 2008 14:28 ET | Source: MarketingSherpa

Eyetracking Heatmaps Show Ad Placement is Key Variable in Building Brand Awareness

SAN FRANCISCO, April 9, 2008 (PRIME NEWSWIRE) -- An online advertising eyetracking study using Eyetools, Inc.'s heatmaps technology, conducted for "MarketingSherpa's 2008 Online Advertising Handbook +...
April 08, 2008 08:00 ET | Source: MarketingSherpa

Tighter Targeting Best Way to Increase Advertising ROI According to MarketingSherpa 2008 Online Advertising Handbook + Benchmarks

WARREN, R.I., April 8, 2008 (PRIME NEWSWIRE) -- Serving up ads with the right frequency, adding video to the campaign, and tightly targeting ads are just a few of the latest online ad campaign...
April 04, 2008 15:33 ET | Source: MarketingSherpa

MarketingSherpa Teleseminar: Tuesday, April 8, 10am and 4pm EDT

WARREN, R.I., April 4, 2008 (PRIME NEWSWIRE) -- Findings from a MarketingSherpa survey of over 400 marketing professionals find that in this recession economy spending on television and radio ads is...
April 04, 2008 15:02 ET | Source: MarketingSherpa

Encyclopedia Britannica Presents Results of 18 Months of A/B Testing at MarketingSherpa Selling Online Subscriptions Summit

WARREN, R.I., April 4, 2008 (PRIME NEWSWIRE) -- Dan Smith, Senior Vice President, Consumer Marketing for Encyclopedia Britannica, a leading provider of learning and knowledge products, will present...

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