Latest News and Press Releases

Want to stay updated on the latest news?

Sign into Reader Account Create Reader Account

April 09, 2008 14:28 ET | Source: MarketingSherpa

Eyetracking Heatmaps Show Ad Placement is Key Variable in Building Brand Awareness

SAN FRANCISCO, April 9, 2008 (PRIME NEWSWIRE) -- An online advertising eyetracking study using Eyetools, Inc.'s heatmaps technology, conducted for "MarketingSherpa's 2008 Online Advertising Handbook +...