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August 24, 2020 12:00 ET | Source: TVB Local Media Marketing Solutions

The Impact of Home Improvement Services Advertising on Purchase Behavior

NEW YORK, Aug. 24, 2020 (GLOBE NEWSWIRE) -- TVB (www.tvb.org), the not-for-profit trade association helping advertisers make the best use of local ad dollars, today announced the findings of its...
May 07, 2020 17:14 ET | Source: TVB Local Media Marketing Solutions

TV Station Evening News - A Television Event Every Night

An analysis of March viewing data finds that a single night of Local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football NEW YORK, May 07,...
April 16, 2020 12:46 ET | Source: TVB Local Media Marketing Solutions

More Americans Turn to Local TV News During Global Pandemic

New Dynata Study Finds that Broadcast TV is Most Trusted News Source Among All Adults, Irrespective of Age NEW YORK, April 16, 2020 (GLOBE NEWSWIRE) -- At a time when reliable information is vital,...