Latest News and Press Releases

NEW YORK, June 01, 2021 (GLOBE NEWSWIRE) -- Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, released the following statement regarding...

NEW YORK, May 04, 2021 (GLOBE NEWSWIRE) -- TVB, the not-for-profit trade association representing America’s local broadcast TV industry, released the following statement about reaching Mother’s Day...

NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, president and CEO, TVB, released the following statement regarding the use of Live + 1 Day currency: “Live + 1 Day is now the best...

NEW YORK, Feb. 10, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, President and CEO, TVB, released the following statement regarding the inclusion of BBO homes in local broadcast TV audience data: “TVB...

TVB’s latest viewing analysis shows that local TV provided larger viewing audiences for the special airing of Black Panther compared to cable TV NEW YORK, Sept. 11, 2020 (GLOBE NEWSWIRE) -- TVB...

NEW YORK, Aug. 24, 2020 (GLOBE NEWSWIRE) -- TVB (www.tvb.org), the not-for-profit trade association helping advertisers make the best use of local ad dollars, today announced the findings of its...

NEW YORK, July 02, 2020 (GLOBE NEWSWIRE) -- TVB (www.tvb.org), the not-for-profit promoting local media marketing solutions to the advertising community, today issued the following statement...

An analysis of March viewing data finds that a single night of Local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football NEW YORK, May 07,...

NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020, an adaptation of its 11th annual Forward Conference in light of COVID-19...

New Dynata Study Finds that Broadcast TV is Most Trusted News Source Among All Adults, Irrespective of Age NEW YORK, April 16, 2020 (GLOBE NEWSWIRE) -- At a time when reliable information is vital,...