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February 21, 2025 05:01 ET | Source: SportBusiness

Sport Business Global Golf Report: PGA Tour adapts to new challenges as women’s game grows

LONDON, Feb. 21, 2025 (GLOBE NEWSWIRE) -- The world of professional golf is evolving rapidly, with the PGA Tour at the forefront of innovation and adaptation. According to the latest Global...
February 05, 2025 12:34 ET | Source: SportBusiness

SportBusiness: Sponsorship Works Award to Capgemini for Ryder Cup partnership

LONDON, Feb. 05, 2025 (GLOBE NEWSWIRE) -- The award aims to recognise the most creative and impactful sponsorship activations in the international sports landscape Capgemini’s sponsorship...