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October 28, 2025 08:56 ET | Source: Basis Technologies

Go Addressable, Blockgraph, Epsilon, Experian and TransUnion to Automate Audience Counts Across All Major Addressable TV Providers

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today...
September 18, 2025 08:56 ET | Source: Basis Technologies

Fortune Media and Great Place To Work Name Basis Technologies to 2025 Best Workplaces in Advertising & Marketing List, Ranking No. 1

Great Place To Work and Fortune have selected Basis Technologies for the 2025 Fortune Best Workplaces in Advertising & Marketing List.
September 04, 2025 08:14 ET | Source: Basis Technologies

All Marketing Leaders Say Their Employees Have Embraced AI for Their Marketing and Advertising Work; 25% Have Used it to Replace Humans

Basis Technologies' survey shows that all marketing leaders say that their employees have embraced the use of artificial intelligence (AI) in their work.
August 11, 2025 08:55 ET | Source: Basis Technologies

Basis Technologies and INTRVL Enable Persuasion of Movable Voters Through Digital Channels

WASHINGTON , Aug. 11, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced an integration with INTRVL...
June 30, 2025 09:17 ET | Source: Basis Technologies

Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence

Basis Technologies, the industry’s leading advertising automation platform, announced Mike Hoyle as Executive Vice President of Artificial Intelligence.
June 26, 2025 08:56 ET | Source: Basis Technologies

2025 Holiday Shopping Preview: Consumers Will Spend Carefully, Shop Earlier, Buy Via Social Media, and Scrutinize Brand Values

CHICAGO, June 26, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced survey results showing that 35% of U.S....
June 23, 2025 08:56 ET | Source: Basis Technologies

Basis Technologies Appoints Mark McEachran to Vice President of Product - DSP

CHICAGO, June 23, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today the appointment of Mark McEachran to VP of...
June 17, 2025 10:12 ET | Source: Basis Technologies

Fortune Media and Great Place To Work Name Basis Technologies to 2025 Fortune Best Workplaces in Chicago

CHICAGO, June 17, 2025 (GLOBE NEWSWIRE) -- Great Place To Work® and Fortune magazine have recognized Basis Technologies (https://basis.com) as one of this year’s Best Workplaces in Chicago. Basis...
June 10, 2025 08:56 ET | Source: Basis Technologies

Basis Technologies Adds New Capabilities for Omnichannel Reporting, Data Visualization, Paid Search Activation, and Task Management on its Advertising Automation Platform

CHICAGO, June 10, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced a suite of new capabilities for omnichannel...
April 17, 2025 08:55 ET | Source: Basis Technologies

AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption

CHICAGO, April 17, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com/), the industry’s leading advertising automation platform, today announced annual survey results revealing AI is...