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March 26, 2025 08:55 ET | Source: Basis Technologies

Basis Technologies Adds Political District Targeting and Ad Compliance for Canadian Elections

TORONTO, March 26, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced the availability of political district...
March 17, 2025 09:06 ET | Source: Basis Technologies

CTV and Programmatic Advertising Were Essential for 2024 US Elections Campaigns

WASHINGTON, March 17, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced 2024 US Elections research showing the...
March 06, 2025 08:54 ET | Source: Basis Technologies

Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising

CHICAGO, March 06, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on...
February 12, 2025 09:58 ET | Source: Basis Technologies

Basis Technologies Releases Unified Media Automation Platform for Brands

CHICAGO, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today released Unify, a modular software solution that...
January 29, 2025 10:25 ET | Source: Basis Technologies

Basis Technologies Named the No. 1 Ad Age Best Place to Work for Second Consecutive Year

CHICAGO, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best...
October 02, 2024 08:55 ET | Source: Basis Technologies

Basis Technologies’ AI Drives 5x Advertising Performance Increase for Agencies

CHICAGO, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic buying and advertising automation solutions, today announced artificial...
September 19, 2024 08:56 ET | Source: Basis Technologies

Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly

CHICAGO, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced annual survey...
August 21, 2024 08:59 ET | Source: Basis Technologies

Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement

CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of...
August 13, 2024 08:50 ET | Source: Basis Technologies

Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status

CHICAGO, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced the addition of...
July 11, 2024 08:49 ET | Source: Basis Technologies

Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers

65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends CHICAGO, July 11, 2024 (GLOBE NEWSWIRE) -- Basis...