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July 11, 2024 08:49 ET | Source: Basis Technologies

Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers

65% Will Shop Early and 62% Want to Finish Shopping as Fast as Possible; Basis Technologies and GWI Forecasts Holiday Shopping Trends CHICAGO, July 11, 2024 (GLOBE NEWSWIRE) -- Basis...
June 26, 2024 08:55 ET | Source: Basis Technologies

Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform

CHICAGO, June 26, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced enhancements to its...
May 30, 2024 10:18 ET | Source: Basis Technologies

Ad Agencies Feel Their Work is Unappreciated by the Public, but Remain Positive About Their Businesses

CHICAGO, May 30, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing...
May 07, 2024 08:55 ET | Source: Basis Technologies

Basis Technologies Becomes the First Media Automation Platform to Integrate Pinterest Campaign Reporting

CHICAGO, May 07, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced another...
March 28, 2024 08:55 ET | Source: Basis Technologies

Majority of U.S. Opinion Leaders Feel the Country is on the Wrong Track

CHICAGO, March 28, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...
March 13, 2024 08:53 ET | Source: Basis Technologies

Basis Technologies Integrates Reddit Campaign Reporting into Media Automation Platform

CHICAGO, March 13, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
January 24, 2024 08:53 ET | Source: Basis Technologies

Half of Marketers are Not Prepared to Succeed in a Cookieless World; Majority Won’t Use UID

CHICAGO, Jan. 24, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...
January 22, 2024 09:54 ET | Source: Basis Technologies

Basis Technologies Named the No. 1 Ad Age Best Place to Work in 2024

CHICAGO, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been...
December 05, 2023 08:55 ET | Source: Basis Technologies

Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting

CHICAGO, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
November 09, 2023 09:42 ET | Source: Basis Technologies

Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites

CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced automated protection...

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