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November 08, 2021 08:53 ET | Source: Basis Technologies

Basis Technologies Positioned as a Challenger in the 2021 Gartner® Magic Quadrant™ for Ad Tech

Basis SaaS Platform Included in Report for Second Consecutive Year*;Evaluation is Based on Ability to Execute and Completeness of Vision CHICAGO, Nov. 08, 2021 (GLOBE NEWSWIRE) -- Basis...
October 21, 2021 08:51 ET | Source: Basis Technologies

Basis Technologies Announces Confidential Submission of Draft Registration Statement for Proposed Initial Public Offering

CHICAGO, Oct. 21, 2021 (GLOBE NEWSWIRE) -- Basis Global Technologies, Inc. (formerly operating as ‘Centro’) announced that it has confidentially submitted a draft registration statement on Form S-1...
October 19, 2021 10:08 ET | Source: Basis Technologies

Basis Technologies Integrates Research and Benchmarking into Media Automation Platform

Analyzes Industry-Wide Digital Ad Performance Trends for Media Planning and Reporting;Measures KPIs Across Publisher-Direct, Programmatic, Search and Social Buying CHICAGO, Oct. 19, 2021 (GLOBE...
October 18, 2021 10:49 ET | Source: Basis Technologies

Centro Rebrands as Basis Technologies on its 20th Corporate Anniversary

Basis Technologies is a Leading Comprehensive, Automated, and Intelligent SaaS Platform for Marketers; Improves the Lives of Marketers and Increases Business Outcomes by Addressing Advertising...
July 29, 2021 09:11 ET | Source: Centro

Independent Study Shows Advertisers Achieve 48% ROI Through Automation on Basis Platform

CHICAGO, July 29, 2021 (GLOBE NEWSWIRE) -- Centro (https://www.centro.net), a global provider of enterprise automation technology, today announced the results of an independently researched study...
July 22, 2021 08:51 ET | Source: Centro

Minority of Building Products and Materials Manufacturers Review Marketing Strategies Quarterly

Research Sponsored by Point to Point, Centro, and the American Institute of Architects Showcases B2B Marketing Strategies of BPM Industry CHICAGO, July 22, 2021 (GLOBE NEWSWIRE) -- A new study...
July 13, 2021 08:50 ET | Source: Centro

Basis by Centro is the First to Automate Contextual Category Recommendations for Marketers

Privacy-Compliant Cookieless Targeting Feature Powered by Peer39 Analyzes Campaign Audiences to Identify Best-Performing Contextual Categories CHICAGO, July 13, 2021 (GLOBE NEWSWIRE) -- Centro...
July 08, 2021 08:48 ET | Source: Centro

AdExchanger Chooses Centro for Programmatic Power Players for Second Year in a Row

CHICAGO, July 08, 2021 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of enterprise automation technology, announced that it has been named a 2021 Programmatic Power Player by...
April 14, 2021 11:49 ET | Source: Centro

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

WASHINGTON, April 14, 2021 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased...
February 24, 2021 12:03 ET | Source: Centro

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform CHICAGO, Feb. 24, 2021 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of enterprise...