Hyderabad, April 13, 2026 (GLOBE NEWSWIRE) -- According to a new report by Mordor Intelligence, the vacation rental market was valued at USD 104.62 billion in 2025 and is projected to grow to USD 109.4 billion in 2026, reaching USD 136.78 billion by 2031, registering a CAGR of 4.57% during the forecast period (2026–2031). This steady vacation rental market growth highlights increasing consumer preference for alternative accommodations over traditional hotels. The vacation rental industry is witnessing transformation driven by technology-enabled booking systems, increasing global travel demand, and the growing popularity of remote work. These factors are significantly contributing to the expansion of the vacation rental market size while enhancing accessibility and convenience for travelers worldwide.
Regional Analysis of the Vacation Rental Market
Asia-Pacific is emerging as a key growth region, driven by rising travel demand and expanding middle-class spending. Increased interest in both domestic trips and international travel, along with supportive government initiatives, is encouraging longer stays and boosting overall market activity.
North America continues to hold a strong position, though tighter regulations in major cities are limiting property availability. At the same time, demand is shifting toward suburban and nearby leisure destinations, with operators adopting smart technologies to improve efficiency and pricing strategies.
Vacation Rental Market Trends Shaping the Future of Travel
Younger Travelers Driving Experience-Based Spending
Younger travelers are prioritizing experiences over long-term assets, leading to higher spending on travel. Many are blending work with leisure trips, while also preferring platforms that offer clear pricing and flexibility, making value and convenience more important than brand loyalty.
Ashish Gautam, Senior Research Manager, Mordor Intelligence, says, “The vacation rental market reflects steady demand shaped by shifting travel preferences and digital platform adoption, with growth patterns supported by observable booking trends and regional activity. Mordor Intelligence applies consistent, transparent research practices and cross-verified data sources, enabling more reliable, decision-ready insights than many comparable reports.”
Digital Platforms Transforming Travel Bookings
Travel planning has shifted heavily toward digital ecosystems, where users discover destinations and complete bookings within the same platforms. The growing use of AI-powered search and voice tools is making the experience smoother, reducing drop-offs and setting a new standard for convenience in the booking journey.
Discover comprehensive insights and stay ahead of the latest industry trends, including the Japanese edition for in-depth localized analysis: https://www.mordorintelligence.com/ja/industry-reports/vacation-rental-market?utm_source=globenewswire
Table of Contents (Partial) - Vacation Rental Industry
1. INTRODUCTION
1.1 Market Definition and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Mainstream rise of online booking platforms
4.2.2 Growing millennial and Gen-Z travel spending
4.2.3 Expansion of mid-term workcation demand
4.2.4 Professionalisation of property management
4.2.5 and more
4.3 Market Restraints
4.3.1 Safety and security concerns
4.3.2 Tightening local STR regulations
4.3.3 Rising cleaning and compliance costs
4.3.4 Hotel sector's targeted loyalty discounts
4.4 Value / Supply-Chain Analysis
4.5 and more
4.7 Technological Outlook
4.8 Porter's Five Forces Analysis
4.8.1 Bargaining Power of Suppliers
4.8.2 Bargaining Power of Consumers
4.8.3 Threat of New Entrants
4.8.4 Threat of Substitutes
4.8.5 Intensity of Competitive Rivalry
4.9 Impact of Macro-economic Factors
5. MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Property Type
5.1.1 Homes
5.1.2 Apartments
5.1.3 Resort / Condominium
5.1.4 Villas
5.1.5 Cabins / Cottages
5.1.6 Others
5.2 By Booking Mode
5.2.1 Online Platforms
5.2.2 Direct-to-Owner Websites
5.2.3 Offline / Travel Agent
5.3 By Rental Duration
5.3.1 Short-Term (<7 nights)
5.3.2 Mid-Term (8-30 nights)
5.3.3 Long-Term (>30 nights)
5.4 By Traveller Type
5.4.1 Families
5.4.2 Couples
5.4.3 Solo / Digital Nomads
5.4.4 Business Travellers
5.4.5 Groups (Friends, Events)
5.5 By Price Tier
5.5.1 Budget
5.5.2 Mid-scale
5.5.3 Luxury / Premium
5.6 By Geography
5.6.1 North America
5.6.1.1 United States
5.6.1.2 Canada
5.6.1.3 Mexico
5.6.2 South America
5.6.2.1 Brazil
5.6.2.2 Argentina
5.6.2.3 Rest of South America
5.6.3 Europe
5.6.3.1 Germany
5.6.3.2 United Kingdom
5.6.3.3 France
5.6.3.4 Italy
5.6.3.5 Spain
5.6.3.6 Russia
5.6.3.7 Rest of Europe
5.6.4 Asia-Pacific
5.6.4.1 China
5.6.4.2 Japan
5.6.4.3 India
5.6.4.4 South Korea
5.6.4.5 Australia and New Zealand
5.6.4.6 Rest of Asia-Pacific
5.6.5 Middle East and Africa
5.6.5.1 Middle East
5.6.5.1.1 Saudi Arabia
5.6.5.1.2 United Arab Emirates
5.6.5.1.3 Turkey
5.6.5.1.4 Rest of Middle East
5.6.5.2 Africa
5.6.5.2.1 South Africa
5.6.5.2.2 Nigeria
5.6.5.2.3 Egypt
5.6.5.2.4 Rest of Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 Airbnb, Inc.
6.4.2 Vrbo (Expedia Group, Inc.)
6.4.3 Booking Holdings Inc.
6.4.4 TripAdvisor, Inc.
6.4.5 Expedia Group, Inc.
6.4.6 Vacasa LLC
6.4.7 Sonder Holdings Inc.
6.4.8 Wyndham Destinations, Inc.
6.4.9 MakeMyTrip Limited
6.4.10 and more
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 White-space and Unmet-need Assessment
Explore more insights into the vacation rental market landscape: https://www.mordorintelligence.com/industry-reports/vacation-rental-market?utm_source=globenewswire
Check out related reports published by Mordor Intelligence:
GPU as a Service Market Growth Outlook -The GPU as a service market is projected to grow from USD 5.73 billion in 2025 to USD 7.38 billion in 2026 and reach USD 26.09 billion by 2031, registering a CAGR of 28.73%. This strong growth is driven by rising demand for AI applications, machine learning workloads, and cloud-based high-performance computing, as businesses increasingly shift toward scalable and cost-efficient infrastructure solutions.
Amazon Web Services Inc., Microsoft Corporation, Google LLC, NVIDIA Corporation, and IBM Corporation are the major companies operating in this market.
Read more about companies active in the GPU as a service market:
https://www.mordorintelligence.com/industry-reports/gpu-as-a-service-market/companies?utm_source=globenewswire
Interactive Kiosk Market Expansion Trends - The interactive kiosk market is expected to expand from USD 36.14 billion in 2025 to USD 37.72 billion in 2026 and further reach USD 46.78 billion by 2031, growing at a CAGR of 4.38%. Growth is supported by increasing adoption of self-service technologies across retail, healthcare, and transportation sectors, along with a growing focus on enhancing customer experience and operational efficiency.
Asset Tracking Market Growth Analysis - The asset tracking market reached USD 32.45 billion in 2026 and is projected to grow to USD 54.29 billion by 2031, registering a CAGR of 10.84%. This growth is driven by the increasing use of IoT, RFID, and GPS technologies for real-time tracking, along with rising demand for improved supply chain visibility and asset management across industries.
AT&T Inc., Verizon Communications Inc., Samsara Inc., Trimble Inc., and Zebra Technologies Corporation are the major companies operating in this market.
Read more about companies active in the asset tracking market:
https://www.mordorintelligence.com/industry-reports/asset-tracking-market/companies?utm_source=globenewswire
About Mordor Intelligence
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape.
This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
CONTACT: For any inquiries, please contact: media@mordorintelligence.com https://www.mordorintelligence.com/contact-us
