Dublin, Jan. 21, 2026 (GLOBE NEWSWIRE) -- The "Tissue Paper - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" has been added to ResearchAndMarkets.com's offering.
The global tissue paper market, valued at USD 22.03 billion in 2025, is poised for significant growth. Forecasts predict an increase from USD 23.2 billion in 2026 to USD 30.01 billion by 2031, expanding at a CAGR of 5.29%. Factors such as increased fiber and energy costs have not hampered consumer demand, prompting large integrated mills to invest over USD 3 billion in capacity expansion and acquisitions since 2024.
North American producers adopt advanced TAD technology to enhance efficiency, while Asia-Pacific converters focus on eco-friendly recycled-fiber grades. Regulatory changes in the EU present both challenges and opportunities, driving demand for certified, traceable products. The reopening of commercial spaces is further boosting the away-from-home segment.
Hygiene and Sanitation Growth
Rising public health awareness continues to drive tissue consumption. Programs like India's Swachh Bharat Mission have improved hygiene standards, incorporating economically priced antibacterial seat covers projected to hit USD 602.5 million by 2028. Elevating daily paper-based protocols, institutions favor FSC and Green Seal-certified products, capturing substantial procurement interest.
Away-from-Home Demand Rebound
The return to offices and HoReCa contributes to rekindled demand for away-from-home products. Notably, European converters witnessed significant revenue growth, emphasizing the resurgence of recycled-fiber goods. To mitigate waste, operators are transitioning to smart dispensers that offer real-time refill alerts, creating a new data-driven service niche for hygiene.
Pulp Price Volatility
Volatile prices of virgin pulp, including Northern Bleached Softwood Kraft and eucalyptus, have compelled producers to trial alternate fibers like bamboo and wheat straw. While hardwood's softness levels are preferable, price discrepancies with softwood prompt manufacturers to reconsider input strategies. Effective procurement analytics are now crucial for maintaining profitability.
Market Segment Analysis
Bleached Softwood Kraft Pulp remains dominant, driven by demand for luxury products. However, recycled fiber shows promising growth in response to environmental regulations like EUDR. Bamboo and other alternative fibers are increasingly attracting eco-conscious brands despite their currently modest market share.
Recycled fiber gains coincide with shifts in packaging, promoting paper-based wraps, thus enhancing availability for tissue production. Bathroom rolls dominate with a 57.90% market share, while paper towels, with a high CAGR of 6.73%, cater to both residential and commercial needs. Facials maintain demand with innovations like lotion-infused variants, and HoReCa refurbishments boost napkins.
Geographically, North America commands 37.95% of global revenue, driven by domestic capacity investments, while Asia-Pacific leads in growth with a 7.66% CAGR. Europe contends with strict regulations but shows potential in tourism-related sectors. Latin America leverages eucalyptus plantations for advantageous pulp supply globally, and the Middle East and Africa witness localized opportunities tied to recycling initiatives.
Featured Companies Profiled in the Report:
- Essity AB
- Kimberly-Clark Corporation
- Georgia-Pacific LLC
- Procter & Gamble Company
- Cascades Inc.
- Sofidel S.p.A.
- Asia Pulp & Paper (APP) Sinar Mas
- Hengan International Group Co., Ltd.
- Metsa Tissue Corporation
- WEPA Hygieneprodukte GmbH
- April (Asia Pacific Resources International Holdings Ltd.)
- CMPC Tissue S.A.
- Suzano S.A.
- Vinda International Holdings Ltd.
- Kruger Products L.P.
- Clearwater Paper Corporation
- Orchids Paper Products Company
- ST Paper LLC
- Wausau Paper Corporation
- Irving Consumer Products Ltd.
Key Topics Covered
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Value Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces Analysis
4.8 Impact of Macroeconomic Factors on the Market
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Raw Material
5.2 By Product Type
5.3 By End-User Industry
5.4 By Distribution Channel
5.5 By Geography
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
7.1 White-space and Unmet-Need Assessment
For more information about this report visit https://www.researchandmarkets.com/r/2fdoeq
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
