Dublin, Nov. 26, 2025 (GLOBE NEWSWIRE) -- The "United States Air Fresheners Market - Consumer Trends & Forecast 2025-2033" report has been added to ResearchAndMarkets.com's offering.
The United States Air Fresheners Market is expected to reach US$ 3.86 billion by 2033 from US$ 2.71 billion in 2024, growing at a CAGR of 4.02% during the forecast period from 2025 to 2033. Increasing consumer preference for home and car fragrance products, along with rising awareness of indoor air quality, is driving demand across residential, automotive, and commercial sectors nationwide. 
In America, air fresheners are part of day-to-day life, used by consumers for functional and cosmetic reasons. Air fresheners are used in homes, typically in bathrooms, kitchens, and living rooms to keep homes fresh. Air fresheners are also found in cars, providing convenience through on-the-go freshness. Air fresheners are used by businesses, mainly in the hospitality and healthcare industries, to enhance the customer experience.
Popularity of air fresheners in the USA has been rising in response to mounting indoor hygiene concerns and the need for regular, scented, and personalized living spaces. With expanding awareness of scent-enhanced mood and the availability of many fragrance options, there remains a high level of demand among American consumers for creative and green-based air freshening solutions.
Market Growth Drivers in the United States Air Fresheners Market
Increasing Demand for Home Ambience and Hygiene
The air fresheners market in the U.S. has seen significant growth due to consumers' increasing focus on maintaining clean and pleasant-smelling homes. There is a growing recognition that the ambiance of a home is closely tied to personal well-being and mental relaxation. Consequently, increasing numbers of consumers are embracing air freshening solutions, especially in multi-purpose rooms like home offices and living rooms, a pattern that has increasingly become more common in the post-pandemic period. Procter & Gamble introduced a new smart fragrance dispenser under the Febreze brand called Febreze Airia in November 2023. This new product applies patented SmartJet technology, derived from thermal ink-jet printer cartridges, to consistently deliver an effective fragrance for households.
Increased Automotive Usage
Increased car ownership and the amount of time spent in vehicles has led to increased demand for automotive air fresheners. Most passengers and drivers want a new and comforting atmosphere during transportation, leading manufacturers to create specially designed products for interior car use that have long-lasting scents. In 2022, there were an average of 1.8 cars in U.S. households, though regional differences in vehicle use were significant. For example, families in major metropolitan areas such as Provo-Orem, Utah, had an average of 2.1 cars, reflecting more extensive use of personal vehicles in such areas. Furthermore, electric vehicle (EV) ownership is growing, with almost 3.3 million EVs being registered throughout the nation.
Product Format and Aroma Innovation
The air freshener industry is experiencing a revolutionary wave as companies increasingly adopt new forms of delivery, including slim plug-ins, innovative smart diffusers, and environmentally friendly spray formats. This development precisely tracks with the increasing consumer demand for natural and essential oil-based fragrances, which resonates well with the health-oriented consumer looking to imbue their everyday lives with well-being. Such trends not only add to the sensory appeal but also play a large part in the market's overall growth. A point of particular prominence in this context is the recent foray of Everspray, a new name in the aerosol market. They launched a revolutionary air freshener product in July 2024 that is set to revolutionize the way air fresheners are experienced and enjoyed by consumers, marking a new dawn in the world of fragrance innovation.
United States Air Fresheners Market Challenges
Health and Environmental Issues
Increased consciousness about the existence of volatile organic compounds (VOCs) and synthetic chemicals in air fresheners has triggered intense health and ecological concerns. Most consumers are taking extreme care regarding products that can be linked to respiratory issues and allergic reactions. Increasing such a level of vigilance has prompted people to carefully scrutinize ingredient labels, generating a growing demand for cleaner, non-toxic products that guarantee to maintain both their health and the purity of the environment.
Market Saturation and Tough Competition
The U.S. market for air fresheners is a highly competitive one, with a wide variety of both domestic and foreign brands competing for consumers' attention. This saturation has prompted heated price wars and a stampede of promotional activities, which has produced a tough market environment with high pressure on profit margins. Smaller brands tend to struggle in establishing a clear identity, thereby highlighting the imperative role of innovation and focused niche marketing as essential survival strategies within this busy marketplace.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value (USD) in 2024 | $2.71 Billion |
| Forecasted Market Value (USD) by 2033 | $3.86 Billion |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | United States |
Key Players Analysis (Overviews, Key Persons, Recent Developments, SWOT Analysis, Revenue Analysis)
- Reckitt Benckiser Group PLC
- Henkel AG & Co. KGaA
- S. C. Johnson& Son, Inc.
- Air-Scent International
- Renegade Products USA.
- Good & Well Supply Co.
- The Yankee Candle Company, Inc.
- Bath & Body Works Direct, Inc.
- ILLUME Candles
Market Segmentation
Product
- Sprays/Aerosols
- Electric Air Fresheners
- Gels
- Scented Candles
- Others
Application
- Residential
- Commercial
- Automotive
- Others
Top 10 States
- California
- Texas
- New York
- Florida
- Illinois
- Pennsylvania
- Ohio
- Georgia
- Washington
- New Jersey
- Rest of United States
For more information about this report visit https://www.researchandmarkets.com/r/c17dgr
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