Hyderabad, India, Oct. 23, 2025 (GLOBE NEWSWIRE) -- According to Mordor Intelligence, the cycle tourism market size reached USD 147.24 billion in 2025 and is projected to hit USD 234.33 billion by 2030, registering a 9.74% CAGR. The sector is gaining depth as infrastructure investments extend cycling routes; e-bike adoption shortens travel planning cycles, and sustainability policies elevate cycling’s role in national tourism agendas. Tour operators are enhancing value with upgraded lodging and personalized logistics, while regional authorities fund safer trails and signage to attract longer-stay travelers. Despite limited consolidation, digital booking ecosystems are helping niche providers compete with global operators, emphasizing curated itineraries such as food tours and wellness rides that deliver higher traveler spending and stronger local engagement.
Regional Market Overview
European Market Dynamics
Europe continues to anchor global cycle tourism, driven by its interconnected trail systems, cultural attachment to cycling, and ongoing policy support. Tour operators are refreshing itineraries with multi-country and hybrid travel options to sustain traveler interest.
Asia-Pacific Growth Momentum
Asia-Pacific stands out for its strong expansion, as governments integrate cycling with green mobility initiatives and rising middle-class travelers embrace cycling holidays as aspirational experiences.
North American Tourism Landscape
North America’s cycle tourism industry is gaining traction through extensive trail conversions and wellness-driven travel programs. Premium operators are capitalizing on the trend by offering high-value cycling experiences that merge recreation with sustainability.
Major Segments of Cycle Tourism Industry Covered in this Report
By Group:
- Group/Friends
- Couples
- Family
- Solo
By Booking Mode:
- Direct
- Travel Agent
- Marketplace Booking
By Age Group:
- 18 to 30 Years
- 31 to 50 Years
- More Than 50 Years
By Geography:
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
Growth Drivers of Cycle Tourism Market
Digital Influence and Evolving Booking Behavior
Online platforms are transforming how travelers plan cycling experiences, with direct bookings still leading but marketplace models gaining rapid ground. Social media now plays a pivotal role in inspiring routes and destinations, as users share cycling achievements and scenic moments that drive tour interest. Operators are responding by integrating digital maps, mobile-friendly itineraries, and visual storytelling to attract younger travelers who expect seamless booking experiences and flexible options.
Expanding Role of E-Bikes in Cycle Tourism
Electric bicycles are redefining the accessibility and appeal of cycling holidays, allowing travelers of varying fitness levels to enjoy longer and more challenging routes. Their growing availability has widened participation across generations, with mature riders increasingly drawn to comfort-focused experiences that pair cycling with premium accommodations. Tour operators are also segmenting offerings to cater separately to traditional cyclists and e-bike users, ensuring both segments coexist while enriching the overall travel portfolio.
Overview – Cycle Tourism Industry
| Study Period | 2019-2030 |
| Market Size Forecast | Market to Reach USD 234.33 Billion by 2030 |
| Industry Expansion | Growing at a CAGR of 9.74% during 2025-2030 |
| Largest Market in 2025 | Europe continues to lead the global market |
| Fastest Growing Market for 2025-2030 | Asia-Pacific projected to record the fastest growth rate |
Companies Covered in Cycle Tourism
- TUI Group
- Intrepid Travel
- G Adventures
- Backroads
- Exodus Travels
- REI Adventures
- Trek Travel
- Butterfield & Robinson
- Abercrombie & Kent
- Eurobike
- SpiceRoads Cycling
- Wilderness Scotland
- Hike & Bike Europe
- Adventure Cycling Association
- Cycle Europe
- Giant Group Travel Services
- Discover France
- Cycle Tours Global
- SpiceRoads Thailand
- DuVine Cycling & Adventure
Get in-depth industry insights on the Cycle Tourism Market: https://www.mordorintelligence.com/industry-reports/cycle-tourism-market?utm_source=globenewswire
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