Dublin, Aug. 21, 2025 (GLOBE NEWSWIRE) -- The "Turkiye Cards And Payments: Opportunities And Risks To 2029" report has been added to ResearchAndMarkets.com's offering.
The report provides detailed analysis of market trends in the Turkish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including card, cash, credit transfer, and cheques during the review-period (2021-25e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025e-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The 'Turkiye Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Turkish cards and payments industry, including:
- Current and forecast values for each market in the Turkish cards and payments industry, including debit, and credit cards.
- Detailed insights into payment instruments including cash, card, credit transfers and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Turkish cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Turkish cards and payments industry.
Key Highlights
- The rising adoption of contactless payments in transportation is aiding its usage. For instance, in February 2025, BKM and Kentkart, a Turkish technology company specializing in smart transit solutions, partnered to enable contactless public transport payments via bank cards, credit cards, and NFC-enabled phones across 24 cities. The collaboration leverages BKM's national payment infrastructure and Kentkart's transit expertise to eliminate the use of cash and tickets. This initiative also aims to modernize Turkiye's transit systems using domestic technology such as TROY payment cards, while offering convenience to customers and reducing reliance on foreign payment solutions.
- Instant payment transfers via Fast Payments are gaining traction in the country. To capitalize, the central bank introduced the new FAST Request-to-Pay overlay service in February 2024. This service allows the payee to initiate a payment request to the payer, offering various benefits to the payment ecosystem. It is expected to enhance electronic order payments and facilitate corporate invoice settlements. In January 2025, the service was expanded to cater to corporate users, broadening its applications to include business-to-business transactions. This enhancement enables companies to initiate request-to-pay demands when engaging with individual users. Additionally, the service now supports 'partial payment' and 'early payment' functions across all payment types, while the 'delay payment' feature has been activated specifically for payments initiated by corporate users.
- Competition has intensified further in Turkiye's banking sector as the fintech firm Papara signed an agreement to acquire T-Bank (Turkland Bank), a digital-only bank, in March 2024. This strategic acquisition will enable Papara, a fintech platform offering services such as money transfers, bill payments, and prepaid cards, to venture into the traditional banking realm, thereby increasing competition among current market participants. The acquisition is subject to approvals from the Banking Regulation and Supervision Agency (BDDK) and the Competition Board.
Report Scope
- Card market size in terms of number of cards, value and volume of transactions in Turkiye along with detailed card segmentation of debit and credit cards available in the country.
- Market sizing and analysis of major payment instruments including card, cash, credit transfer, and cheques .
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Key Topics Covered:
- Executive Summary
- Market Overview
- Payment Instruments
- Card-Based Payments
- Merchant Acquiring
- Ecommerce Payments
- In-Store Payments
- Buy Now Pay Later
- Mobile Payments
- P2P Payments
- Bill Payments
- Alternative Payments
- Payment Innovation
- Job Analysis
- Payment Infrastructure and Regulation
Company Coverage:
- Ziraat Bankasi
- DenizBank
- VakifBank
- Halkbank
- Garanti BBVA
- Yapi Kredi Isbank
- Akbank
- QNB Finansbank
- BNP Paribas
- HSBC
- Garanti Bank
- Visa
- Mastercard
- TROY
- American Express
For more information about this report visit https://www.researchandmarkets.com/r/3c945d
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