Delray Beach, FL, Aug. 18, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™ SalesPlay introduced its groundbreaking Lead Enrichment Transformation Engine, a comprehensive solution that automatically transforms basic contact information into detailed buyer profiles. This powerful new feature enables B2B teams to achieve 25% higher conversion rates and 30% faster deal closure through intelligent data enhancement.
The platform addresses a critical challenge facing modern sales teams: 44% of marketing-qualified leads prove unpromising due to insufficient data, forcing representatives to waste valuable time on manual research instead of prospect engagement.
Key Features of the Lead Enrichment Engine:
- Seven-Dimensional Data Collection: Automatic gathering of contact, firmographic, technographic, intent, behavioral, demographic, and geographic data
- Real-Time Enhancement: Instant data enrichment upon lead capture with 97% accuracy rates
- Smart Matching Algorithms: Advanced AI connects leads with comprehensive external databases
- Automated Scoring: Intelligent lead prioritization based on enriched data analysis
- CRM Integration: Seamless workflow integration with existing sales technology stacks
"Sales teams lose 12% of revenue due to incomplete prospect data," said Product Lead at MarketsandMarkets™. "Our advanced lead enrichment solution eliminates this waste by automatically creating comprehensive buyer profiles that enable targeted, effective engagement from the first interaction."
The system implements a proven six-step enhancement process: simplified capture, automated enrichment, smart matching, data appending, intelligent scoring, and targeted engagement. This systematic approach ensures consistent data quality while reducing manual research time by up to 80%.
Comprehensive Data Enhancement Includes:
- Contact Intelligence: Names, emails, phone numbers, social profiles
- Company Intelligence: Industry, size, revenue, technology stack
- Behavioral Intelligence: Engagement patterns, intent signals, buying stage indicators
- Geographic Intelligence: Location data enabling regional personalization
Lead scoring systems within the platform achieve 85-95% accuracy compared to 60-75% for traditional manual approaches, enabling sales teams to focus exclusively on high-probability opportunities.
MarketsandMarkets™ SalesPlay
SalesPlay pioneers AI-powered sales intelligence, delivering measurable results through advanced automation and data enhancement. The platform's innovative approach creates sustainable competitive advantages for B2B organizations. Explore more at SalesPlay.
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