Delray Beach, FL, Aug. 13, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™, a leading provider of market intelligence and business solutions, has introduced its groundbreaking Lead Enrichment Hub, a comprehensive AI-powered platform designed to transform B2B sales processes through intelligent lead qualification and data enrichment capabilities.
The Lead Enrichment Hub addresses the critical challenge facing modern sales teams: converting raw prospects into qualified, actionable leads. By leveraging advanced artificial intelligence and machine learning algorithms, the platform automatically enriches lead profiles with comprehensive business intelligence, contact information, and behavioral insights, enabling sales professionals to focus their efforts on the most promising opportunities.
Key Features of the Lead Enrichment Hub:
- AI-Driven Data Enhancement: Automatically enriches lead profiles with over 200 data points including company financials, technology stack, and decision-maker contact information
- Real-Time Validation: Ensures data accuracy through continuous verification and updates from multiple authoritative sources
- Predictive Scoring: Uses machine learning to rank leads based on conversion probability and revenue potential
- Seamless CRM Integration: Connects directly with popular CRM platforms for streamlined workflow management
The platform delivers significant benefits to B2B organizations, including up to 40% improvement in lead conversion rates and 60% reduction in manual research time. Sales teams can now access comprehensive lead enrichment strategies while maximizing ROI through automated processes.
"The Lead Enrichment Hub represents a paradigm shift in how B2B sales teams approach prospecting," said Sonali Nanda Chief Product Officer at MarketsandMarkets™. "By combining our deep market intelligence expertise with cutting-edge AI technology, we're empowering sales professionals to make data-driven decisions that directly impact their bottom line."
Understanding what contact enrichment truly means is crucial for modern sales success. The platform helps organizations compare top contact enrichment tools and operationalize enrichment for pipeline wins.
The Lead Enrichment Hub is available immediately to MarketsandMarkets clients, with flexible pricing plans to accommodate organizations of all sizes.
Explore the AI Sales Hub at: https://www.marketsandmarkets.com/AI-sales/salesplay.asp
