Dublin, Aug. 01, 2025 (GLOBE NEWSWIRE) -- The "Protein Powder Market Size, Share, Trends, Analysis, and Forecast 2025-2034 | Global Industry Growth, Competitive Landscape, Opportunities, and Challenges" report has been added to ResearchAndMarkets.com's offering.
Global Protein Powder Market is valued at USD 24.8 billion in 2025. Further, the market is expected to grow at a CAGR of 7% to reach USD 45.6 billion by 2034.
The protein powder market has grown into a mainstream nutritional segment, widely consumed not only by athletes and fitness enthusiasts but also by general consumers focused on wellness, weight management, and preventive health. Protein powders, derived from sources like whey, casein, soy, pea, rice, and hemp, serve as convenient dietary supplements that support muscle repair, metabolism, satiety, and immune function.
This market has been shaped by the broader shift toward active lifestyles, personalized nutrition, and clean-label preferences. Consumers are increasingly seeking protein powders that align with their specific dietary needs, such as plant-based, gluten-free, organic, or allergen-friendly formulations.
The growing popularity of veganism, ketogenic diets, and high-protein regimens continues to fuel innovation in product development. Moreover, the rise of e-commerce and direct-to-consumer brands has made protein powders more accessible globally. With continued emphasis on nutrition, fitness, and longevity, the protein powder market is positioned for long-term growth across multiple demographics and geographies.
In 2024, the protein powder market saw dynamic expansion driven by innovation in product formats, ingredients, and distribution channels. Plant-based protein powders gained significant traction, led by consumer demand for sustainable and dairy-free alternatives. Pea, brown rice, and hemp protein blends became more common as brands focused on delivering complete amino acid profiles and improved taste. Premium offerings with added functional benefits - such as digestive enzymes, probiotics, collagen, and adaptogens - became increasingly popular among health-conscious consumers. RTD (ready-to-drink) and single-serve sachets expanded the convenience factor, particularly in urban and travel settings.
The year also saw a rise in protein powders tailored to specific age groups, such as seniors or children, addressing unique nutritional needs. Social media and influencer marketing continued to play a key role in shaping consumer choices and brand loyalty. Meanwhile, regulatory scrutiny around health claims and labeling accuracy led to improved transparency and standardization within the market. Supply chain challenges persisted in some regions, but most leading brands adapted through localized sourcing and digital inventory management.
Looking ahead into 2025 and beyond, the protein powder market is expected to evolve with greater personalization, clean-label innovation, and global reach. AI-driven nutrition platforms and diagnostic tools will increasingly guide consumers toward protein formulations that match their biological needs, activity levels, and health goals. The development of novel protein sources such as insect, algae, and lab-cultured proteins will open new frontiers, especially for environmentally conscious consumers. Packaging innovations will focus on sustainability, including compostable materials and refillable containers to reduce plastic waste.
Emerging markets in Asia-Pacific, Latin America, and the Middle East will witness rapid adoption as awareness of protein intake rises alongside disposable incomes and fitness trends. Additionally, the incorporation of protein powders into mainstream foods - like baked goods, cereals, and snacks - will diversify usage occasions and expand consumer reach. As the market becomes more competitive, brands will need to differentiate through transparency, functional formulation, and direct engagement with consumers to retain loyalty in a rapidly evolving landscape.
Key Trends
- Surging demand for plant-based protein powders is driving innovation in blends that offer complete amino acid profiles with better taste and texture.
- Functional enhancements such as probiotics, adaptogens, and digestive enzymes are adding value to traditional protein formulations for broader wellness benefits.
- Personalized nutrition tools and apps are enabling consumers to choose protein powders aligned with their health data and lifestyle goals.
- Expansion of sustainable packaging and environmentally friendly sourcing practices is becoming a key differentiator in brand positioning.
- RTD formats and on-the-go sachets are catering to convenience-seeking consumers in fitness and everyday use scenarios.
Market Drivers
- Rising health consciousness and the adoption of high-protein diets for weight management, fitness, and general wellness are fueling consistent market demand.
- Growth in sports nutrition, especially among casual gym-goers and amateur athletes, is expanding the consumer base for protein powder products.
- Increasing popularity of plant-based and allergen-friendly products is opening opportunities for alternative protein innovation.
- Digitalization and e-commerce growth are making protein powders more accessible, especially in developing countries with limited physical retail infrastructure.
Market Challenge
- Product saturation, inconsistent quality standards, and misleading health claims present challenges in consumer trust, requiring greater regulation and transparency across global markets.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 150 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value (USD) in 2025 | $24.8 Billion |
| Forecasted Market Value (USD) by 2034 | $45.6 Billion |
| Compound Annual Growth Rate | 7.0% |
| Regions Covered | Global |
Companies Featured
- NutraBio
- Amway Corp.
- Abbott Laboratories
- Glanbia Plc.
- Herbalife International of America Inc.
- Vitaco Health Limited
- ABH Pharma Inc.
- GSK Plc.
- Makers Nutrituion LLC
- GNC Holdings LLC
- Atlantic Multipower UK Limited
- Melaleuca Inc.
- Dalblads Nutrition AB
- BPI Sports LLC
- MusclePharm Corporation
- CytoSport Inc.
- NOW Foods
- Hilmar Ingredients
- Arla Foods Ingredients
- ADM (Archer Daniels Midland Company)
- HF Series
- Nature's Best
- Kerry Group
- NOW Foods
- Isopure
- Dymatize Nutrition
- Omega Protein Corporation
- Jarrow Formulas
- Optimum Nutrition
- Vega
Market Segmentation
By Type
- Casein Protein
- Whey Protein
- Egg Protein
- Soy Protein
By Flavor
- Chocolate
- Cookies And Cream
- Vanilla
- Strawberry
- Other Flavors
By Sources
- Plant Sources
- Animal Sources
By Distribution Channel
- Nutrition Stores
- Supermarkets
- Chemists
- Online
- Other Channels
By End Use
- Dietary Supplements
- Food and Beverages
- Pharmaceuticals
- Other Uses
By Geography
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
- Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
For more information about this report visit https://www.researchandmarkets.com/r/yvartp
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