Dublin, July 30, 2025 (GLOBE NEWSWIRE) -- The "Video Processing Platform Market by Offering (Video Encoding & Transcoding, Video Management), Content Type (VOD, Short Form Video), Application (Video Ingest & Capture, Video Delivery & Distribution, Video Editing & Enhancement) - Global Forecast to 2030" has been added to ResearchAndMarkets.com's offering.
The video processing platform market is expanding rapidly, with a projected market size rising from USD 7.50 billion in 2025 to USD 12.40 billion by 2030, at a CAGR of 10.6%
The report will provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall video processing platform market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their business and plan suitable go-to-market strategies. It will also help stakeholders understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The surge in short-form and platform-specific video content demands rapid adaptation and delivery across social and mobile platforms. Additionally, the adoption of advanced video codecs is transforming video traffic management by enhancing compression efficiency and reducing bandwidth usage without compromising quality.
Simultaneously, the global expansion of OTT services is accelerating video consumption and deepening viewer engagement. These trends are reshaping video workflows and increasing demand for scalable, real-time processing capabilities across industries.
Video personalization & recommendation engines application segment to account for the highest growth rate during the forecast period
Video personalization & recommendation engines are experiencing the highest growth rate in the video processing platform market due to rising consumer demand for tailored content experiences. As streaming services grow, users expect relevant, engaging, and on-demand content aligned with their preferences.
Platforms increasingly leverage artificial intelligence (AI) and machine learning (ML) to analyze viewing behavior and contextual data, enabling real-time recommendations that enhance user engagement, retention, and monetization. Personalized delivery also strengthens user satisfaction and helps platforms stand out in a crowded market. As content libraries expand, effective content discovery becomes essential, positioning personalization as a key strategic advantage across the video ecosystem.
Live streaming video content type segment to hold the largest market share during the forecast period
Live streaming holds the highest market share in the video processing platform market due to the growing demand for real-time content across entertainment, sports, gaming, corporate communications, and events. Audiences increasingly seek instant access to live experiences, driving content providers to prioritize low-latency, high-quality delivery.
Social media platforms, OTT services, and enterprises are leveraging live video to boost engagement, build communities, and enhance brand presence. In addition, the rise of virtual events, webinars, and live commerce has further expanded adoption. The need for scalable, real-time processing capabilities positions live streaming as the dominant content type driving platform utilization and revenue growth.
North America leads with advanced infrastructure and early AI adoption, while Asia Pacific records fastest growth with digitalization and government AI initiatives
North America leads the video processing platform market, driven by its mature digital infrastructure, early adoption of cloud and AI technologies, and strong presence of major streaming and technology companies. The region benefits from high broadband penetration, robust investment in OTT and live streaming services, and advanced consumer demand for real-time, multi-device video experiences.
Key players, such as Akamai Technologies, MediaKind, and Harmonic, leverage innovations in AI-powered encoding, low-latency delivery, and content personalization to enhance user engagement and operational efficiency. Meanwhile, Asia Pacific is the fastest-growing market, fueled by rapid digitalization, expanding internet access, and supportive government initiatives for AI integration.
Countries like China, India, and Japan are investing heavily in digital infrastructure, mobile-first video consumption, and smart content delivery systems. The region's evolving media landscape and surging demand for scalable video solutions position it as a significant growth hub for video processing platforms.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 361 |
| Forecast Period | 2025 - 2030 |
| Estimated Market Value in 2025 | 7.5 Billion |
| Forecasted Market Value by 2030 | 12.4 Billion |
| Compound Annual Growth Rate | 10.6% |
| Regions Covered | Global |
Market Dynamics
Drivers
- Rising Demand for Video Content Drives Innovation in Video Processing
- Advanced Codecs Transform Video Traffic Management for High-Resolution Global Streaming
- Rise of Short-Form and Platform-Specific Video Content
- Ott Expansion Drives Global Video Consumption and Viewer Engagement
Challenges
- Transforming Shaky Footage into Smooth, Stable Video while Preserving Intentional Movements
- Integrating Video Processing Platforms With Existing Systems
Opportunities
- Growing Adoption of Edge Computing Infrastructure for Real-Time Data Processing
- Rise in Online Education and E-Learning to Improve Learning Experience
- AI Enhances Real-Time Video Quality for Seamless Live Content Delivery
Case Studies
- Taghos Combats Illegal Streaming and Boosts Nationwide Video Quality With Akamai CDN
- CFA Institute and Brightcove Enhance Global Digital Content Security and Engagement Solutions
- Insight Global and Synthesia Revolutionize Nurse Training With 10X Faster Video Production
- University of Dundee and Panopto Transform Learning Experience Using Panopto Video Platform
- Bitmovin Helps APA-Tech to Deliver Seamless Multi-Device Streaming while Reducing Operational Complexity
Company Profiles
- Akamai Technologies
- Mediakind
- Harmonic
- Synamedia
- Brightcove
- Adobe
- Avid Technology
- Microsoft
- IBM
- Vimeo
- Ateme
- Cyberlink
- Amagi
- Haivision
- Synthesia
- Wistia
- Techsmith
- Videoverse
- Mux
- Wowza Media Systems
- Animaker
- Kaltura
- Wondershare
- AWS
- Enghouse Networks
- Telestream
- Panopto
- Kapwing
- Pixelpower
- M2A Media
- Vantrix
- Lightcast.Com
- Beamr
- Bitmovin
- Village Talkies
- Mediamelon
- Base Media Cloud
For more information about this report visit https://www.researchandmarkets.com/r/xhd9b3
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