Dublin, July 25, 2025 (GLOBE NEWSWIRE) -- The "U.S. Augmented Reality And Virtual Reality In Healthcare Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Technology Type (Augmented Reality, Virtual Reality), And Segment Forecasts, 2025 - 2030" report has been added to ResearchAndMarkets.com's offering.
The U.S. augmented reality and virtual reality in healthcare market size was estimated at USD 1.03 billion in 2024 and is projected to grow at a CAGR of 15.4% from 2025 to 2030
Advancements in healthcare IT infrastructure and increased venture capital investment, fueled by numerous start-ups and government programs such as NIH and FDA initiatives, support AR/VR research. In addition, the declining cost of head-mounted devices, rising demand from telemedicine, chronic disease care, and minimally invasive surgery, and integration with AI and 5G technologies for enhanced real-time diagnostics and clinical training.
AR and VR are crucial innovations in immersive technology. AR enhances real-world perception by directly integrating digital information, such as sounds, images, or text, into our real-world viewpoint. This facilitates interactive experiences, allowing for the visualization of complex concepts within a tangible context. VR offers a comprehensive immersion, transporting users to a simulated environment. This allows for interaction within a digital space, offering an experience entirely distinct from the real world. These technologies are instrumental in advancing user engagement and understanding in various sectors.
Virtual reality is revolutionizing medical education by offering immersive and interactive experiences that enhance knowledge retention and furnish environments for training devoid of risks. For instance, in March of 2023, Dr. Kei Ouchi, an Associate Professor of Medicine at Harvard Medical School and advisor of Jolly Good, collaborated with Brigham and Women's Hospital to create VR content designed for emergency care. Under the guidance and supervision of Dr. Ouchi, Jolly Good is expected to develop live-action VR content across various medical specialties, with a collaborative focus on evaluating its educational impact.
Similar to VR, AR is significantly transforming medical education. It allows students to examine anatomical structures and disease pathologies through an interactive, three-dimensional format. For instance, in June 2024, GE HealthCare and MediView XR successfully implemented the first-ever clinical use of the OmnifyXR Interventional Suite at a medical center in Minneapolis. This cutting-edge solution combines augmented reality with live imaging and 3D anatomical views, aiming to streamline radiology procedures and improve real-time collaboration.
The integration of Artificial Intelligence (AI) with Augmented Reality (AR) and Virtual Reality (VR) is transforming healthcare by enabling more accurate diagnostics, immersive medical training, and enhanced surgical planning. AI powers real-time data interpretation in AR/VR platforms, improving clinical decision-making and personalization of treatment. This convergence is gaining traction in education and healthcare alike, as seen in cross-industry partnerships. For instance, in August 2023, EON Reality, Inc. partnered with Sandals Corporate University (SCU) to introduce Spatial AI technology, utilizing AI-powered XR solutions to enhance learning and information retention through immersive experiences.
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
Market Dynamics
Market Driver Analysis
- Increasing Adoption Of AR/VR in Surgical And Diagnostic Procedures
- Increase in telemedicine and remote patient monitoring
- Growing investments and increasing government support
- Increasing adoption of AR and VR applications in training and education
Market Restraint Analysis
- High Implementation Costs
- Data privacy and security concerns
Business Environment Analysis
- Porter's Five Forces Analysis
- PESTLE Analysis
Impact of COVID-19
Competitive Landscape
- Elevate Healthcare
- Stryker
- EON Reality, Inc.
- Intuitive Surgical Operations, Inc.
- GE HealthCare
- Microsoft
- WorldViz, Inc.
- Medscape (WebMD LLC)
- Apple Inc.(Meta)
- CAE Healthcare Inc.
- Hologic, Inc.
- EchoPixel
- Surgical Theater, Inc.
- SAMSUNG
- HTC Corporation
- Siemens Healthineers
- Koninklijke Philips N.V.
- Participant Overview
- Company Market Position/Share Analysis, 2024
- Company Categorization
- Company Profiles/Listing
- Overview
- Financial performance
- Product benchmarking
- Strategic initiatives
U.S. Augmented Reality And Virtual Reality In Healthcare Market Report Segmentation
Component Outlook (Revenue, USD Million, 2018 - 2030)
- Hardware
- Software
Technology Type Outlook (Revenue, USD Million, 2018 - 2030)
- Augmented Reality
- Surgical Application
- Rehabilitation
- Training & Continuing Medical Education
- Virtual Reality
- Simulation
- Diagnostics
- Virtual Reality Exposure Therapy (VRET)
- Rehabilitation
- Pain Distraction
For more information about this report visit https://www.researchandmarkets.com/r/72x3sm
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