Dublin, July 22, 2025 (GLOBE NEWSWIRE) -- The "Saudi Arabia Marketing and Advertising Agency Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)" report has been added to ResearchAndMarkets.com's offering.
Saudi Arabia's Marketing and Advertising Agency Market size is estimated at USD 2.39 billion in 2025, and is expected to reach USD 3.14 billion by 2030, at a CAGR of 5.61% during the forecast period 2025-2030.
Key Highlights
- Saudi Arabia's marketing landscape has undergone rapid evolution, spurred by digital transformation initiatives under Saudi Vision 2030. The Kingdom's young, tech-savvy demographic and increased advertising spending drive demand for innovative marketing strategies.
- The economic diversification aligned with Saudi Vision 2030 encourages businesses to leverage digital marketing strategies, significantly impacting market growth. Government investments in marketing further promote investment, trade, and tourism.
- Despite growth, smaller companies' lack of outsourcing awareness poses challenges, contributing to under-investment in marketing activities.
- A shift towards digitalization is evident, with businesses in Saudi Arabia adopting digital marketing and advertising tactics, propelling a swift digital transition.
- Industries across the Kingdom demand marketing agencies' expertise to reach customers across varied digital platforms, enhancing multi-channel engagement.
Market Trends in Consumer Goods
- Increased competition in the consumer goods sector, including FMCG, retail, and e-commerce, necessitates distinctive marketing strategies. Agencies play a crucial role in helping brands differentiate and capture market share.
- Strategies involve digital marketing techniques like social media engagement, influencer partnerships, and targeted online advertising for brand visibility and sales growth. Collaborations with local influencers enhance activation effectiveness.
- The Center of Digital Entrepreneurship (CODE) supports digital knowledge development, contributing to notable startup growth, backed by USD 3.3 billion in venture capital funding. The expanding consumer goods market boosts FMCG and clothing sectors, as shown by increased Zara outlets.
- A diversified economy predicts more businesses and consumerism, driving marketing initiatives essential for brand promotion and customer acquisition, thus stimulating the market.
Major Growth in Riyadh
- Riyadh's influencer marketing thrives, with influencers impacting customer preferences across diverse industries. Brands leverage their reach to connect with target audiences effectively.
- The Technology and Telecom sector's surge demands full-service marketing and advertising due to digital transformation, rising internet penetration, and heightened brand identity importance.
- iCubesWire's entry into the Saudi market exemplifies this growth, expanding its global footprint with a new office in Riyadh, aiding various sectors.
- Large enterprises acknowledge the critical role of marketing strategies in achieving objectives, increasingly engaging agencies for tailored strategies.
- The market experiences a shift with increased smartphone and internet usage, as confirmed by a 99% internet penetration rate in 2023.
Saudi Arabia Marketing And Advertising Agency Industry Overview
The Saudi Arabia Marketing and Advertising Agency Market is fragmented, comprising small and major players. Some include Creative Waves, Extend the Ad Network, WOW Marketing Agency, Advertising Ways Company, and The Interpublic Group of Companies Inc.
Key Topics Covered:
1 INTRODUCTION
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Market Size Estimates and Forecasts (in SAR Million)
4.3 Industry Value Chain Analysis
4.4 Key Trends Analysis
4.5 Key Base Indicator Analysis
4.5.1 Advertisement Spending Analysis
4.5.2 Traditional vs Digital Advertisement Preferences
4.5.3 Saudi Arabia Position in Middle East
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increased Advertisement Spending of Organizations Leading to Outsourcing to Advertising Agency
5.1.2 Increased Integration of Marketing Strategies as Part of Growth Strategies
5.2 Market Challenges
5.2.1 Budgetary Constraints and Lack of Penetration Among Smaller Companies act as a Barrier
5.3 Key Technological Innovations and Initiatives
6 MARKET SEGMENTATION
6.1 By Organization Size
6.1.1 Small and Medium-sized Enterprises
6.1.2 Large Enterprises
6.2 By Coverage
6.2.1 Full-service
6.2.2 Specialized Capabilities
6.3 By Region
6.3.1 Riyadh
6.3.2 Jeddah
6.3.3 Dammam
6.4 By End-user Industry
6.4.1 Technology and Telecom
6.4.2 Healthcare
6.4.3 Consumer goods
6.4.4 Financial services
6.4.5 Education
6.4.6 Retail and e-commerce
6.4.7 Manufacturing
6.4.8 Media and Entertainment
6.4.9 Government
6.4.10 Automotive
6.4.11 Travel
6.4.12 Others
7 COMPETITIVE LANDSCAPE
- Creative Waves
- Extend The Ad Network
- WOW Marketing Agency
- Advertising Ways Company
- The Interpublic Group of Companies Inc.
- Publicis Groupe
- WPP PLC
- Omnicom Group Inc.
- Accenture Song (Accenture PLC)
- Havas Saudi Arabia (Vivendi)
- Dentsu KSA (Dentsu Group Inc.)
8 FUTURE OUTLOOK OF THE MARKET
For more information about this report visit https://www.researchandmarkets.com/r/de4utb
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