Dublin, July 16, 2025 (GLOBE NEWSWIRE) -- The "Plant-based Supplements Market by Product Type (Protein, Vitamins & Minerals, Superfood & Functional, Prebiotics & Probiotics, Ready-to-Drink (RTD), Snacks), Supplement Form, Age Group, End-use, Distribution Channel, and Region - Global Forecast to 2030" has been added to ResearchAndMarkets.com's offering.
The global plant-based supplements market is poised for significant growth, with estimates placing its value at USD 27.52 billion by 2025, and projecting it to reach USD 42.27 billion by 2030, registering a CAGR of 9.0% during this period.
This report supports stakeholders in understanding market dynamics and identifying lucrative opportunities for strategic planning and improved market positioning. It offers revenue approximations for the overall market and its subsegments, insights into the competitive landscape to guide business strategy, and updates on key trends, product innovations, and growth areas.
Leading companies such as Nestle (Switzerland), Abbott (US), Glanbia PLC (Germany), Otsuka Holdings Co., Ltd. (Japan), and Herbalife Ltd. (US) are key players, alongside H&H Group (China), Jamieson Wellness Inc. (Canada), and others.
Increasing Demand for Preventive and Specialized Supplements
Driven by a surge in consumer focus on health and wellness maintenance, the demand for plant-based supplements is increasing. These supplements, such as plant-based multivitamins, adaptogenic herbs, protein powders, and algae-derived omega-3s, are being integrated into daily wellness routines as preventive measures against chronic diseases and to fulfill specific health objectives like strengthening immunity and improving cardiovascular and gut health. Concerns over synthetic additives and allergens in conventional supplements further propel this trend.
Opportunities Amid Market Disruptions
As the industry faces disruptions from evolving consumer expectations and innovative developments, opportunities arise for market players. The demand for clean-label, natural, and sustainably sourced ingredients is intensifying. Additionally, the rise in personalized nutrition solutions, propelled by advances in AI, microbiome analysis, and DNA-based recommendations, is creating a shift towards tailored, targeted supplement products.
Online Retail Segment Dominance
Online retail holds a considerable market share among the distribution channels in the plant-based supplements industry. Its success is attributed to unmatched convenience, broad product availability, and adaptability to niche consumer preferences. These platforms provide a comprehensive shopping experience, allowing users to compare brands, ingredients, and pricing efficiently. The availability of customer reviews, certifications, and lab results online also increases consumer trust in product authenticity and quality.
North American Market Leadership
North America is projected to continue dominating the plant-based supplements market, driven by heightened consumer awareness, advanced healthcare systems, and a strong culture of preventive health practices. The incorporation of ethical and environmental considerations into purchasing decisions further catalyzes regional demand. Effective marketing strategies and celebrity endorsements also play pivotal roles in maintaining the region's market leadership.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 378 |
| Forecast Period | 2025 - 2030 |
| Estimated Market Value (USD) in 2025 | $27.52 Billion |
| Forecasted Market Value (USD) by 2030 | $42.27 Billion |
| Compound Annual Growth Rate | 9.0% |
| Regions Covered | Global |
Market Dynamics
Drivers
- Increasing Consumer Focus on Preventive Healthcare and Wellness
- Rising Preference for Age-Related Nutritional Support and Supplements in Older Populations
- Rising Vegan and Vegetarian Population
- Advancements in Extraction and Formulation Technologies
Challenges
- Intense Market Competition
- Consumer Mistrust of Label Claims
- Counterfeit and Substandard Products
Case Studies
- Kerry Trendspotter Leveraged AI and ML to Analyze Consumer-Generated Social Media Content, Identifying and Predicting Food Trends
- Iff Partners with Salus Optima to Create Personalized Nutrition Platform Using AI to Offer Customized Dietary Recommendations Based on Metabolic Health
- Ingredion Utilized Cloud-based Data Analytics, AI, and Cloud Technology to Address Challenges in F&B Industry
Opportunities
- Traction Among Athletes and Fitness Enthusiasts
- Growing Demand for Safe, Allergen-Free Supplements for Children and Infants
- Increasing Demand for Women-Centric Formulations
- Rapid Expansion of E-Commerce Channels
Company Profiles
- Nestle
- Abbott
- Glanbia PLC
- Otsuka Holdings Co. Ltd.
- Herbalife Ltd.
- H&H Group
- Jamieson Wellness Inc.
- Now Foods
- Schwabe Group
- Gaia Herbs Farm
- Nordic Naturals
- Procaps Laboratories, Inc.
- Sunwarrior LLC.
- Nutrex Hawaii
- Navitas Organics
- Plantfusion
- Aloha
- Moon Juice
- Rootine
- Ritual
- Four Sigmatic
- Nutricost
- Nutrazee
- Cosmix Wellness Pvt. Ltd.
- Plantigo
For more information about this report visit https://www.researchandmarkets.com/r/t3158q
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
