Demand-Side Platforms Competitive Analysis Report 2025: Key Players Shaping the Future of Programmatic Advertising

The Frost Radar analysis for the DSP market evaluates top providers that enable advertisers to optimize global ad initiatives through innovative software solutions. Out of 100 competitors, the top 12 DSPs are highlighted based on growth, innovation, and revenue over $170 million. These companies are assessed on 10 criteria, unveiling their market standing and competitive advantages.


Dublin, June 19, 2025 (GLOBE NEWSWIRE) -- The "Demand-Side Platforms, 2025: Frost RadarT Report" report has been added to ResearchAndMarkets.com's offering.

From an estimated 100 competitors, the publisher selected the top 12 DSP providers to plot in this Frost Radar analysis. Each has been operating in the DSP market for more than 5 years, has demonstrated a commitment to innovating in this ever-changing ecosystem, and had annual revenue at or above $170 million in 2024.

The Frost Radar for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources, such as ad exchanges, ad networks, content publishers, and supply-side platforms. The analysis covers DSPs offered as a stand-alone tool as well as DSPs integrated into a broader stack of technologies for programmatic advertising and includes self-service and managed-service DSP solutions.

Companies to Action

  • Adobe
  • Amazon
  • Basis Technologies
  • Cadent
  • Criteo
  • Google
  • Microsoft
  • Nexxen
  • Simpli.fi
  • The Trade Desk
  • Viant Technology
  • Yahoo

For more information about this report visit https://www.researchandmarkets.com/r/3pjqwd

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