Dublin, June 17, 2025 (GLOBE NEWSWIRE) -- The "Beauty and Personal Care in Switzerland" report has been added to ResearchAndMarkets.com's offering.
Beauty and personal care in Switzerland posted further slight retail volume sales growth and a healthy rise in retail current value sales in 2024. However, retail value growth was largely due to high unit prices, caused by rising costs of raw materials, production and distribution.
The Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
MASS BEAUTY AND PERSONAL CARE IN SWITZERLAND
2024 DEVELOPMENTS
- Steady upward trajectory as consumers look to mass brands for value for money
- Kiko Swiss benefits from good price-quality positioning
- Mass brands gain momentum in difficult economic conditions
PROSPECTS AND OPPORTUNITIES
- Product improvements to exert upward pressure on unit prices and retail value sales
- Dynamism through digitalisation and new product development
- More sophisticated formulations to provide impetus to the category
PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLAND
2024 DEVELOPMENTS
- Premiumisation trend sustains healthy retail value growth
- L'Oreal Suisse retains the leading position in a highly competitive landscape
- Luxury and exclusivity pique the interest of premium seeking consumers
PROSPECTS AND OPPORTUNITIES
- Positive retail value growth trajectory although consumers continue to look for price deals
- Health concerns to drive purchases of premium products
- Holistic beauty to inform innovation
BABY AND CHILD-SPECIFIC PRODUCTS IN SWITZERLAND
2024 DEVELOPMENTS
- Search for quality products sustains retail value growth
- Private label remains popular for its price-quality ratios
- Large selections and price promotions draw parents to supermarkets
PROSPECTS AND OPPORTUNITIES
- Low birth rate to hinder category growth but health concerns to push sun care use
- Milder and more natural options to be winners
- Packaging innovation to the fore
BATH AND SHOWER IN SWITZERLAND
2024 DEVELOPMENTS
- Body wash/shower gel sees innovation
- Beiersdorf invests in its offer to remain the leading player
- Supermarkets offer convenience, wide selections and affordability
PROSPECTS AND OPPORTUNITIES
- Intimate wipes to gain momentum through on-the-go convenience, innovation and widening assortments
- Natural positioning and sustainability to drive growth opportunities
- Bath and shower to see wide-ranging innovation
COLOUR COSMETICS IN SWITZERLAND
2024 DEVELOPMENTS
- Downturn in eye make-up slows overall retail value growth
- L'Oreal Suisse launches new options under Maybelline Super Stay
- Consumers prefer in-person shopping for colour cosmetics although retail e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
- Innovation to foster strong retail value growth for lip products
- Digitalisation to gain weight in company strategies
- Innovation focus on ingredients
DEODORANTS IN SWITZERLAND
2024 DEVELOPMENTS
- A long and hot summer boosts retail volume and value growth rates
- The leading player continues to invest in its brands and the category
- Supermarkets lead distribution with large selections and wide availability
PROSPECTS AND OPPORTUNITIES
- Health and wellbeing factors to shape development in the forecast period
- Intense competition may weaken brand loyalty
- Innovation to cover formulations and packaging
DEPILATORIES IN SWITZERLAND
2024 DEVELOPMENTS
- Women's razors and blades shape development and drive growth in depilatories
- Procter & Gamble Switzerland leads through innovation and high-quality offerings
- Wide product offer, discounts and rewards lure consumers to department stores
PROSPECTS AND OPPORTUNITIES
- Slow growth anticipated as threats remain
- More natural formulations to gain prominence
- Depilatories is set to see significant innovation
FRAGRANCES IN SWITZERLAND
2024 DEVELOPMENTS
- Premiumisation and unisex options spur fragrances
- Chanel's luxury image wins over consumers
- Beauty specialists leverage attractive shopping experience for fragrances
PROSPECTS AND OPPORTUNITIES
- Premiumisation to shape development and demand
- Growing attention to sustainability
- Innovation to bring emotional and technological benefits
HAIR CARE IN SWITZERLAND
2024 DEVELOPMENTS
- Unit price rises and premiumisation push retail value sales
- L'Oreal Suisse leads with a wide and trusted brand portfolio
- Retail e-commerce makes gains but remains a small channel in hair care
PROSPECTS AND OPPORTUNITIES
- Hair care to see development in a premium-facing direction
- Strong price competition could weaken brand loyalty
- Hair care is open to innovation
MEN'S GROOMING IN SWITZERLAND
2024 DEVELOPMENTS
- Premium fragrances appeal to image-conscious men
- Procter & Gamble's Gillette remains a trusted and highly popular brand name
- Beauty specialists increase brand and product ranges and space for men's grooming
PROSPECTS AND OPPORTUNITIES
- More sophisticated demand to push retail value growth
- Men's grooming to embrace modern marketing and sales tools
- Natural and technology trends to coexist in men's grooming
ORAL CARE IN SWITZERLAND
2024 DEVELOPMENTS
- High awareness of the benefits of oral health stimulate retail volume and value growth
- Colgate benefits from innovation to cater to an increasingly demanding consumer base
- Wide choice and convenience support supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
- Convenience and efficacy to boost use of electric toothbrushes
- Key demographic trend to inform demand and positioning
- Sustainability to drive innovation
SKIN CARE IN SWITZERLAND
2024 DEVELOPMENTS
- Push-pull effects on retail value sales
- Strong investments from the leading players
- Health and beauty specialists offer appealing shopping experiences for skin care consumers
PROSPECTS AND OPPORTUNITIES
- Products in line with key trends to gain a competitive advantage
- Natural positioning to enter the mainstream
- Innovation and technology to gain weight in the forecast period
SUN CARE IN SWITZERLAND
2024 DEVELOPMENTS
- Heightened awareness of skin cancer risks spur the use of sun care products
- L'Oreal Suisse leverages innovation, consumer trust and value for money positioning
- Health and beauty specialists benefit from an expert image among consumers
PROSPECTS AND OPPORTUNITIES
- Health, climate and mobility factors to shape sun care's performance
- Skin care and sun care boundaries to continue to blur
- Innovation to steer sun care away from chemicals
For more information about this report visit https://www.researchandmarkets.com/r/ge51hu
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