London, June 04, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 Top 100 Most Popular Bundle IDs for Global Open Programmatic Connected TV (CTV) Advertising.
Pixalate analyzed more than 1.5 billion impressions across 5.1k+ CTV apps with open programmatic advertising to compile this research. The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.
The reports also include the top 10 most popular Bundle IDs for each CTV platform in key regions, including North America, Europe, the Middle East, Africa (EMEA), and Latin America (LATAM).
Key Findings:
- On Amazon Fire TV, the top 100 Bundle IDs map to 86 distinct CTV apps
- On Roku, the top 100 Bundle IDs map to 83 distinct CTV apps
- On Apple TV, the top 100 Bundle IDs map to 94 distinct CTV apps
- On Samsung Smart TV, the top 100 Bundle IDs map to 79 distinct CTV apps
Top 10 Most Popular Bundle IDs for programmatic advertising in CTV (May 2025) - Roku
| Bundle ID | App Name | App Store ID | Developer Name |
| com.hulu.plus.roku | Hulu | 2285 | Hulu LLC |
| 74519 | Pluto TV - Free Movies/Shows | 74519 | Pluto Inc. |
| 151908 | The Roku Channel | 151908 | Roku |
| 43465 | Fubo: Watch Live TV & Sports | 43465 | fubo |
| com.tlc.go.roku | TLC GO | 90765 | Discovery Communications, LLC |
| 41468 | Tubi - Free Movies & TV | 41468 | Tubi, Inc |
| 35058 | Lifetime | 35058 | A+E Global Media |
| 75636 | Travel Channel GO | 75636 | Scripps Networks LLC |
| 46041 | Sling TV - Live Sports, News, Shows + Freestream | 46041 | Sling TV L.L.C. |
| com.roku.amc | AMC | 12716 | AMC Networks |
Top 10 Most Popular Bundle IDs for programmatic advertising in CTV (May 2025) - Amazon Fire TV
| Bundle ID | App Name | App Store ID | Developer Name |
| b00e5nh6yg | Lifetime | B00E5NH6YG | A+E Networks |
| b00kdsgipk | Pluto TV - Watch Free Movies, Shows & Live TV | B00KDSGIPK | Pluto TV |
| b019dchdzk | Fubo: Watch Live TV & Sports, Shows, Movies & News | B019DCHDZK | fuboTV |
| b00odc5n80 | Sling TV | B00ODC5N80 | Sling TV LLC |
| b075nthvjw | Tubi: Watch Free Movies & TV Shows | B075NTHVJW | Tubi, Inc |
| b004y1wcde | Plex: Stream Movies & TV | B004Y1WCDE | Plex, Inc. |
| b00e81o27y | ESPN for Fire TV | B00E81O27Y | ESPN Distribution, Inc. |
| b01j62q632 | DIRECTV | B01J62Q632 | DIRECTV |
| b07bkpfxtj | Philo: Live TV, Movies, Shows and Free Channels | B07BKPFXTJ | Philo |
| com.hulu.plus.firetv | Hulu for Fire TV | B00F4A1GN6 | Hulu |
Top 10 Most Popular Bundle IDs for programmatic advertising in CTV (May 2025) - Apple TV
| Bundle ID | App Name | App Store ID | Developer Name |
| 383457673 | Plex: Watch Live TV and Movies | 383457673 | Plex Inc. |
| 1508186374 | Peacock TV: Stream TV & Movies | 1508186374 | Peacock TV LLC |
| 905401434 | Fubo: Watch Live TV & Sports | 905401434 | fuboTV Inc. |
| 493619333 | MLB | 493619333 | MLB |
| 330879884 | Scripps News | 330879884 | Media Convergence Group, Inc. |
| 751712884 | Pluto TV: Stream Movies/Shows | 751712884 | Pluto.tv |
| 389781154 | NFL | 389781154 | NFL Enterprises LLC |
| 542511686 | NBC Sports | 542511686 | NBCUniversal Media, LLC |
| 307184892 | CBS Sports App: Scores & News | 307184892 | CBS Interactive |
| 331786748 | CNN: Breaking US & World News | 331786748 | CNN Interactive Group, Inc. |
Top 10 Most Popular Bundle IDs for programmatic advertising in CTV (May 2025) - Samsung Smart TV
| Bundle ID | App Name | App Store ID | Developer Name |
| g15147002586 | SAMSUNG TV PLUS | G15147002586 | Samsung Electronics Co., Ltd. |
| g00002687241 | Plex | G00002687241 | Plex, Inc. |
| g17243010190 | ESPN | G17243010190 | ESPN |
| g19068012619 | fuboTV | G19068012619 | fuboTV Inc. |
| g17198010041 | Sling TV | G17198010041 | Sling TV L.L.C. |
| g22223020133 | Philo: Shows, Movies, and Live TV | G22223020133 | Philo, Inc. |
| g00011404933 | WeatherNation | G00011404933 | WeatherNation |
| g15115002089 | Tubi - Free Movies & TV | G15115002089 | Tubi, Inc. |
| g16300008593 | Xumo Play | G16300008593 | Xumo LLC |
| g19171013163 | tvplus | G19171013163 | Samsung Electronics Co., Ltd. |
Why is it important to see the top Bundle IDs for CTV apps?
In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.
Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.
Additionally, the IAB Tech Lab has issued guidelines for using app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.
Download the Top 100 CTV Bundle IDs in April 2025 for each platform here:
Samsung Smart TV
Amazon Fire TV
Apple TV
Roku
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the May 2025 Top 100 Most Popular Bundle IDs for Global Open Programmatic Connected TV (CTV) Advertising Report (the “Report”), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.
