Dublin, May 30, 2025 (GLOBE NEWSWIRE) -- The "ADAS Market by Hardware Offering (Camera Units, LiDAR, Radar Sensors, Ultrasonic Sensors), Software Offering, System Type (ACC, AEB, LDW, IPA, BSD), Vehicle Class, Vehicle Type, EV Type, Level of Autonomy (L1, L2, L3, L4, L5), and Region - Global Forecast to 2032" has been added to ResearchAndMarkets.com's offering.
The ADAS market is projected to expand from 359.8 million units in 2025 to 652.5 million units by 2032, advancing at a CAGR of 8.9%
The industry is undergoing strategic transformation with a rising focus on software innovation characterized by user-friendly interfaces, over-the-air updates, and data analytics to enhance system performance. Advancements in edge computing have propelled local data processing by vehicle cameras and sensors, enabling swift decision-making and uninterrupted functionality where connectivity may be constrained.
Moreover, the integration of ADAS with AI, ML, IoT, and big data analytics is spurring the evolution of smarter, adaptive systems. As safety regulations tighten and consumer demand for safer transportation grows, the commercial vehicle segment is set for substantial growth, as ADAS solutions contribute to driver safety and accident reduction.
The battery electric vehicle (BEV) is projected to hold the largest share of the ADAS market by electric vehicle type during the forecast period
The BEV segment, expected to lead in market share by volume, benefits from declining EV battery costs, range enhancements, and the rapid growth of global EV charging infrastructure. Governments in India, China, the US, and Europe are encouraging this shift through subsidies and incentives for EV purchases and charging infrastructure development. Such measures include tax rebates, EV infrastructure grants, and reduced import duties.
Prominent OEMs like BMW, BYD, Mercedes-Benz, Audi, and Ford are introducing electric vehicles with enhanced safety and driver assistance features. Notably, Ford's 2025 Capri EV includes lane departure warning, lane keeping assist, blind spot detection, traffic sign recognition, and automatic parking features. In February 2025, BYD (China) launched its 'God's Eye' driving assistance system, elevating BYD vehicles with advanced technologies, emphasizing BEVs as a cornerstone of future mobility.
The passenger car segment is projected to lead the ADAS market by vehicle type during the forecast period.
Growth in the passenger car segment during the forecast period is driven by the increasing trend of self-driving technologies and advancing in-car technologies. Luxurious vehicles in high demand globally often come equipped with dominant features like driver monitoring systems, intelligent park systems, and pedestrian detection systems.
The 2025 Genesis G90, for instance, offers remote smart parking assist, smart cruise control with stop-and-go, hands-on detection, safe exit assist, and blind-spot collision-avoidance, among others. OEMs such as Toyota, Hyundai, Tesla, Ford, Mercedes, BMW, Jaguar, and General Motors are significantly investing in higher autonomy vehicles, with Hyundai Motor Company announcing a USD 21 billion investment in the US from 2025 to 2028, including USD 6 billion targeted at autonomous driving technologies.
Europe is projected to have a significant market share in the ADAS market during the forecast period.
Stringent emission regulations and zero-emission objectives play a critical role in the region's significant share within ADAS. European technological evolution, marked by driver assistance features like traffic jam assist and blind spot detection with rear cross traffic, propels market growth. Beginning July 7, 2024, the EU's second phase of General Safety Regulation II mandates stricter safety standards across new vehicle releases, requiring technologies like advanced emergency braking system, intelligent speed assistance, and driver drowsiness attention warnings in passenger cars, while buses and heavy vehicles must integrate systems including blind spot information systems and tire pressure monitoring. Transitioning towards EVs amid safety and consumer awareness boosts ADAS demand within Europe.
The ADAS market commands a substantial player presence, with in-depth insights gathered via interviews: CEOs, marketing directors, and key innovation executives among them. The significant players include Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, Denso Corporation, and Magna International Inc., offering integrated ADAS solutions meeting stringent regulatory and consumer demands.
Key Benefits of Buying the Report:
- Insightful approximations of revenue figures for the ADAS market and its segments.
- Understanding the competitive environment and strategic advantages for better business positioning and market entry planning.
- Dispels insights into market dynamics, covering drivers, restraints, challenges, and opportunities.
- Provides trends and pricing trajectory insights for informed strategic planning.
The report provides insights into the following points:
- Market dynamics, including drivers like vehicle safety focus, ADAS-driven comfort, regulatory standards, and emerging opportunities.
- Innovation Insights: New technological advancements and R&D activities in ADAS.
- Exhaustive Market Development: Insight into lucrative ADAS market regions and developments.
- Competitive Analysis: Detailed assessment of leading players like Bosch, Continental, ZF Friedrichshafen, among others.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 536 |
| Forecast Period | 2025 - 2032 |
| Estimated Market Value (USD) in 2025 | $359.8 Million |
| Forecasted Market Value (USD) by 2032 | $652.5 Million |
| Compound Annual Growth Rate | 8.9% |
| Regions Covered | Global |
Market Dynamics
Drivers
- Increased Focus on Vehicle Safety
- Enhanced Vehicle Safety and Driving Comfort With ADAS
- Increased Premium Vehicle Sales
- Shift Toward Autonomous Vehicles
- Government Regulations and Safety Standards
Challenges
- High Cost of ADAS Integration
- Addressing Reliability Issues of Sensors in ADAS
Opportunities
- Advancements in Autonomous Vehicle Technology
- 5G Integration in Automotive Networks
- Rising Incorporation of IoT
- EV Manufacturers Enhancing Driving Experience and Safety
- Future of Autonomous Ridesharing
- Innovative LiDAR Technology by Key Startups
Case Studies
- Tata Elxsi Designed Robotaxi to Accelerate Autonomous Driving With Advanced ADAS Solutions
- Renovo Developed First Automotive-Grade, Edge-Centric Data Management Platform for Autonomous Vehicles
- Scenario-Based Testing Validation for ADS/ADAS With Adscene
- General Motors Evaluated Effectiveness of Safety Systems in GM Vehicles
- Momenta Showcased MPilot Parking
- Konrad Technologies Conducted ADAS Sensor Package and Reliability Test
- Nvidia Provided Open Autonomous Vehicle Development Platform
- ZF Released AI-Based Services for ADAS
- Renesas Boosted Deep Learning Development for ADAS and Automated Driving Applications
- Velodyne Sensors Launched AutonomouStuff'S Open Autonomy Pilot
- Autocruis Introduced AMD SoC-Powered ADAS and IMS for Cars
- Mercedes-Benz Used Ansys Optislang for ADAS Validation Through Reliable Analysis
Industry Trends
- Not specifically mentioned under Market Dynamics
Company Profiles
- Robert Bosch GmbH
- Continental AG
- ZF Friedrichshafen AG
- Denso Corporation
- Magna International Inc.
- Mobileye
- Aptiv
- Valeo
- Hyundai Mobis
- Nvidia Corporation
- NXP Semiconductors
- Autoliv
- Astemo Ltd.
- Horizon Robotics Inc.
- Advanced Micro Devices, Inc.
- Ficosa Internacional SA
- Aisin Corporation
- Renesas Electronics Corporation
- Infineon Technologies AG
- Hella GmbH & Co. KGaA
- Texas Instruments Incorporated
- Samsung
- Gentex Corporation
- Blackberry Limited
- Microchip Technology Inc.
- Veoneer US Safety Systems, LLC.
- Panasonic Automotive Systems Co., Ltd.
For more information about this report visit https://www.researchandmarkets.com/r/d56vfk
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