Dublin, May 27, 2025 (GLOBE NEWSWIRE) -- The "Saudi Arabia Toy Market, By Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to ResearchAndMarkets.com's offering.
The Saudi Arabia toy market is poised for significant growth, with its value projected to reach USD 896.40 million by 2030, up from USD 435.16 million in 2024, reflecting a compelling CAGR of 12.80%. Key factors driving this robust performance include a burgeoning young population, increased disposable incomes, and a heightened consumer interest in educational and interactive toys.
Key Market Drivers
With nearly 30% of the population under 15, the economic stability, reinforced by Saudi Arabia's oil wealth and Vision 2030 diversification efforts, is boosting household spending on children's products. Premium, branded toys that offer both educational and entertainment value are increasingly favored by parents. Seasonal spikes in toy purchases are observed during celebratory occasions such as Eid and National Day.
The government's support for child development through policy initiatives encouraging early childhood education and well-being has further fueled demand for educational and skill-enhancing toys. The popularity of licensed merchandise remains strong, with toys related to major entertainment franchises witnessing growing demand, driven by interest in both global and regional media content.
Key Market Challenges
Cultural and religious sensitivities significantly influence the Saudi toy market. Strict compliance with Sharia law affects product design and approval, placing restrictions on toys featuring human-like figures, indecent clothing, and religiously inappropriate music or themes. International manufacturers face challenges in localizing products to comply with these norms, dealing with regulatory hurdles from authorities like the Saudi Standards, Metrology, and Quality Organization (SASO), which can increase costs and delay market entry.
Key Market Trends
Licensed and character-based toys are experiencing substantial growth. Products linked to global franchises such as Marvel, Disney, Pokemon, and regional content are major sales drivers, fueled by the popularity of films, TV shows, and video games. Culturally relevant toys from local animations like "Masameer" and "Freej" are also gaining prominence. Strategic partnerships between toy producers and entertainment companies, marked by exclusive editions and retail collaborations, are pivotal, especially during peak sales periods like Ramadan, Eid, and school holidays.
Key Market Players
- Dream International Limited
- LEGO System A/S
- Hamleys
- Mattel, Inc.
- Jazwares, LLC
- Playmates Toys Limited
- Hasbro, Inc.
- Maisto International, Inc.
- Intex Recreation Corp
- Walt Disney Company
Report Scope:
Product Type:
- Action Figures & Accessories
- Arts & Crafts
- Building Sets
- Dolls
- Others
Gender:
- Boy
- Girl
- Unisex
Distribution Channel:
- Online
- Specialty Stores
- Hypermarket/Supermarket
- Departmental Stores
- Others
Region:
- Western
- Northern & Central
- Eastern
- Southern
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 87 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value (USD) in 2024 | $435.16 Million |
| Forecasted Market Value (USD) by 2030 | $896.4 Million |
| Compound Annual Growth Rate | 12.8% |
| Regions Covered | Saudi Arabia |
For more information about this report visit https://www.researchandmarkets.com/r/3frvj3
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