Austin, May 26, 2025 (GLOBE NEWSWIRE) -- Cervical Pillows Market Size & Growth Analysis:
According to SNS Insider, the global Cervical Pillows Market size is estimated to be USD 4.03 billion in 2023, and is projected to reach USD 6.0 billion by 2032, at a CAGR of 4.54% from 2024 to 2032. The cervical pillows market is witnessing robust growth due to the rise of awareness of spinal health, ergonomic ways of sleeping and increasing incidences of sleep-related disorders. Cervical pillows were created specifically to support the neck and head, as well as maintain a healthy spinal alignment while sleeping; and can also help to reduce lower neck pain caused by bad sleeping posture, alleviating soreness by the morning with correct sleep position cervical spondylitis.
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Increasing incidence of neck and back pain is predominantly due to sedentary life style, longer hours on screen and awkward posture. According to the Centers for Disease Control and Prevention (CDC), approximately one in seven adults in the United States experiences neck pain annually. This growing burden is driving demand for ergonomic sleep solutions like cervical pillows. In addition, the expanding elderly population, increased consumer awareness of orthopedic support products, and growing endorsements by physical therapists and chiropractors are further propelling market growth.
The United States market for cervical pillows stood at $1.29 billion in 2023 and is projected to hit $1.89 billion by 2032, recording a CAGR of 4.34% from 2021 to 2032. The U.S. market is growing due to increasing consumer awareness of spinal health, growing incidence of sleep apnea and cervical pain, high penetration of leading memory foam and orthopedic pillow manufacturers.
Health and wellness campaigns by the government and consumers purchasing more sleep health products are also driving-up the market growth. More than half of working Americans report that they are suffering from back pain and neck pain every day, and they are also missing work because of it as well, laying the foundation for disruptive, yet preventable pain during one third of your lifespan - all while in bed.
Major Players Analysis Listed in this Report are:
- Tempur Sealy International, Inc. (TEMPUR-Neck Pillow, TEMPUR-Ergo Neck)
- Pillowise (Nidomassage Products BV) (Pillowise Neck Pillow, Pillowise Travel Pillow)
- Mediflow Inc. (Waterbase Pillow, Elite Cervical Pillow)
- Therapeutica Inc. (Therapeutica Sleeping Pillow, Therapeutica Travel Pillow)
- Core Products International, Inc. (Tri-Core Cervical Pillow, Core Deluxe Water Pillow)
- Contour Products, Inc. (Contour Cloud Pillow, Contour Cervical Pillow)
- Medi-Flow Inc. (Mediflow Original Waterbase Pillow, Mediflow Elite Fiber Pillow)
- Arc4life (Cervical Linear Traction Neck Pillow, Arc4life Travel Pillow)
- Sleep Innovations (Innocor Inc.) (Versacurve Pillow, Contour Memory Foam Pillow)
- Bod Support (Orthopedic Contour Pillow, Memory Foam Neck Pillow)
- Cradle Me (Cervical Memory Foam Pillow, Cradle Me Adjustable Pillow)
- Mkicesky (Mkicesky Orthopedic Pillow, Ergonomic Cervical Pillow)
- Coop Home Goods (Eden Adjustable Pillow, Original Loft Pillow)
- Nature’s Guest (Cervical Support Pillow, Adjustable Memory Foam Pillow)
- Zamat (Zamat Ergonomic Cervical Pillow, NekGenic Neck Support Pillow)
- UTTU (UTTU Sandwich Pillow, UTTU Cervical Contour Pillow)
- Elviros (Orthopedic Memory Foam Pillow, Elviros Cervical Pillow)
- Xtreme Comforts (Memory Foam Neck Pillow, Shredded Memory Foam Pillow)
- Royal Therapy (Memory Foam Cervical Pillow, Orthopedic Contour Pillow)
- TruContour (TruContour Lumbar Pillow, TruContour Cervical Pillow)
Cervical Pillows Market Report Scope
| Report Attributes | Details |
| Market Size in 2023 | US$ 4.03 billion |
| Market Size by 2032 | US$ 6.0 billion |
| CAGR | CAGR of 4.54% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East]), Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
Segment Insights
By Product Type
The standard of cervical pillow market in the industry is 43.8% in 2023. These pillows are often rectangular shaped with an enclosure to cradle the head with elevated edges while supporting the neck in its natural posture. They are both inexpensive and easily obtainable, and a great choice for back and side sleepers so they are suitable for virtually anyone.
Particularly popular in both residential and clinical environments, the pillow is compatible with most mattress surfaces. Availability of cervical collars in online and retail, and recommendations from healthcare professionals increasing Growth in this segment is largely driven by widening availability of cervical collars. and in-store channels and recommendations by healthcare professionals acknowledging the efficacy of these collars in treating cervical spine pain.
By Function
Support function was large share of the market in 2023, accounting for nearly 62% share in terms of revenue. Supportive cervical pillows as that of the present invention maintain the proper alignment of the cervical spinal column during sleep and alleviate or prevent musculoskeletal pain. They are often suggested for those who have arthritis, spinal problems, or are healing from an injury.
The increasing preference for preventive healthcare (especially among the ageing population) is driving the market for ergonomically-designed support pillows. Rising consumer awareness about sleep posture, in combination with a rising consumer preference for doctor recommended support cushions, is also propelling growth in this category.
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Cervical Pillows Market Segmentation
By Type
- Standard
- Water-based
- Roll
By Function
- Displacement
- Support
Regional Analysis
On the basis of geography, the cervical pillows market in North America was at the forefront in 2023, generating around 41% revenue share. The dominance of the region is mainly because of the high prevalence of musculoskeletal conditions, abundant health consciousness, and well-organized health facilities. Other factors are an aging population and increased insurance coverage for sleep-related medical devices. There is a growing demand for sleep aids like cervical pillows, and more than 35 percent of Americans say they do not get the recommended seven hours of sleep per night, as reported by the National Sleep Foundation.
The APAC region is anticipated to hold the fastest growth over the forecast period. Among the key growth drivers are accelerated urbanisation, growing disposable incomes, and an uptick in cases of “tech neck” or digital neck syndrome among those who spend excessive time using gadgets. Demand for orthopedic products is increasing in countries such as China, Japan, and India. In addition, higher e-commerce penetration and the proliferation of retail health brands are driving demand higher. Efforts by governments to promote public health and well-being are also anticipated to boost regional market growth.
Recent Developments
- Recently, U.S.-based pillow company Coop Home Goods launched a customizable memory foam neck wedge pillow for retail and clinical use to provide pain relief and keep the spine in alignment.
- In March 2024, Tempur Sealy International, at the time, announced a strategic partnership and multi-year agreement to deliver orthopedic sleep solutions, such as cervical pillows for inpatient and home use, to a leading hospital chain in Japan.
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Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
5.1 Incidence and Prevalence of Cervical-Related Disorders (2023)
5.2 Prescription and Recommendation Trends (2023), by Region
5.3 Healthcare Spending & Insurance Coverage (2023)
5.4 Online vs. Retail Sales Distribution (2023)
6. Competitive Landscape
7. Cervical Pillows Market by Type
8. Cervical Pillows Market by Function
9. Regional Analysis
10. Company Profiles
11. Use Cases and Best Practices
12. Conclusion
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