Philippines Health and Wellness Tourism Market to Grow from USD 3.28 Billion in 2024 to USD 16.3 Billion by 2030, at 29.66% CAGR

High-Quality Yet Affordable Healthcare Fuels Rapid Growth of Medical Tourism in the Philippines


Dublin, May 20, 2025 (GLOBE NEWSWIRE) -- The "Philippines Health and Wellness Tourism Market Size, Share & Trends Analysis Report, Service Type (Executive Check-ups (ECUs) & Preventive Healthcare), End-use (Hospital-Based Wellness & Preventive Care), with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets.com's offering.

The Philippines Health and Wellness Tourism Market was valued at USD 3.28 Billion in 2024, and is projected to reach USD 16.30 Billion by 2030, rising at a CAGR of 29.66%. In the Philippines, individuals access high-quality medical treatment at a lower cost than developed countries.

Despite the relatively low cost of medical procedures in the Philippines, the quality of care remains high due to the availability of adequate resources. This creates an influx of people seeking healthcare services in the Philippines. For instance, medical procedures in the Philippines cost 40-80% less than in Western countries. For instance, a heart bypass costs around USD 100,000 in the U.S. and between USD 17,000 and USD 19,000 in the Philippines.

Moreover, many medical institutions in the Philippines offer tailor-made packages for medical tourists, including airport pick-up, in-hospital translators, and vacation-style recovery options. A distinctive aspect of wellness services in the Philippines is hilot, an ancient Filipino massage technique known for its therapeutic and restorative benefits. Numerous spas throughout the nation, situated in peaceful natural settings, provide hilot alongside various other traditional therapies. State-of-the-art medical facilities with highly qualified healthcare professionals further enhance these offerings.

Furthermore, healthcare institutes in the country are entering into strategic collaborations to upgrade and enhance their service offerings. For instance, in July 2023, Makati Medical Center partnered with the UC Davis Comprehensive Cancer Center, aimed at enhancing cancer care and research.

Similarly, in July 2024, The Medical City and DOT collaborated with the Department of Tourism to provide a holistic medical tourism program to international patients. Such partnerships and collaborations are expected to contribute to the country's long-term economic development and job creation, harnessing market growth.

Some of the key players in the market are The Medical City, St. Luke's Medical Center, Asian Hospital and Medical Center, Metro Pacific Health (MPH), Health & Leisure, Tapscott Health Inc. (THI), Nurture Wellness Village, Makati Medical Center, CebuDoc Group, The Farm at San Benito. Players are adopting key strategic initiatives to expand their business footprint and grow their clientele.

For instance, in December 2024, Metro Pacific Health entered a significant partnership with Maxicare Healthcare Corporation (Maxicare), aimed at transforming healthcare access for Filipinos. This collaboration combines MPH's extensive network of premier hospitals with Maxicare's expertise as a leading health maintenance organization (HMO) in the Philippines. The goal is to provide Maxicare members with efficient and affordable access to high-quality healthcare services across the nation.

Philippines Health & Wellness Tourism Market Report Highlights

  • Based on service type, the wellness retreats and integrative therapies segment held the highest revenue share of 32.08% of the market in 2024. The country's premier destination for holistic rejuvenation drives the growth of wellness retreats and integrative therapies in the Philippines' health and wellness tourism sector.
  • Based on end use, the hospital-based wellness & preventive care segment dominated the market in 2024. The growth of hospital-based wellness and preventive care in the Philippines' health and wellness tourism sector is driven by rising healthcare awareness, government support, and the country's competitive edge in medical services.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

Key Attributes

Report AttributeDetails
No. of Pages100
Forecast Period2024-2030
Estimated Market Value (USD) in 2024$3.28 Billion
Forecasted Market Value (USD) by 2030$16.3 Billion
Compound Annual Growth Rate29.6%
Regions CoveredPhilippines

Key Topics Covered

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Trends and Outlook
3.2.1. Market Driver Analysis
3.2.1.1. Affordable and high-quality medical services
3.2.1.2. Favorable government initiatives and strategic partnerships
3.2.1.3. Limited insurance coverage and longer waiting times for few elective procedures in developed countries
3.2.2. Market Restraint Analysis
3.2.2.1. Follow-up problems
3.2.2.2. Medical risks associated with medical tourism
3.2.3. Market Opportunity Analysis
3.2.4. Market Challenges Analysis
3.3. Inbound patient origin analysis, 2024 (%) (top source countries)
3.4. Outbound wellness tourism analysis, 2024 (type of services sought abroad)
3.5. Outbound patient traffic analysis, 2024 (number of patients)
3.6. Average spend per patient, 2024 (service-specific breakdown)
3.7. Business Environment Analysis
3.7.1. Industry Analysis - Porter's Five Forces Analysis
3.7.2. PESTEL Analysis

Chapter 4. Philippines Health & Wellness Tourism Market Segment Analysis, by Service Type, 2018-2030 (USD Million)
4.1. Service Type Segment Dashboard
4.2. Philippines Health & Wellness Tourism Market: Service Type Movement Analysis
4.3. Philippines Health & Wellness Tourism Market Size & Trend Analysis, by Service Type, 2018-2030 (USD Million)
4.4. Executive Check-ups (ECUs) & Preventive Healthcare
4.5. Preventive Healthcare Services
4.6. Personalized Medicine & Genomics-Based Therapies
4.7. Wellness Retreats & Integrative Therapies
4.8. Other Specialized Wellness Services

Chapter 5. Philippines Health & Wellness Tourism Market Segment Analysis, by End Use, 2018-2030 (USD Million)
5.1. End Use Segment Dashboard
5.2. Philippines Health & Wellness Tourism Market: End Use Movement Analysis
5.3. Philippines Health & Wellness Tourism Market Size & Trend Analysis, by End Use, 2018-2030 (USD Million)
5.4. Hospital-Based Wellness & Preventive Care
5.4.1. Hospital-Based Wellness & Preventive Care Market, 2018-2030 (USD Million)
5.4.2. Executive Check-ups (ECUs) & Preventive Healthcare
5.4.3. Preventive Healthcare Services
5.4.4. Personalized Medicine & Genomics-Based Therapies
5.4.5. Wellness Retreats & Integrative Therapies
5.4.6. Other Specialized Wellness Services
5.5. Clinic-Based Wellness & Personalized Medicine
5.5.1. Clinic-Based Wellness & Personalized Medicine Market, 2018-2030 (USD Million)
5.5.2. Executive Check-ups (ECUs) & Preventive Healthcare
5.5.3. Preventive Healthcare Services
5.5.4. Personalized Medicine & Genomics-Based Therapies
5.5.5. Wellness Retreats & Integrative Therapies
5.5.6. Other Specialized Wellness Services

Chapter 6. Competitive Landscape
6.1. Company Categorization
6.2. Company Market Position Analysis
6.3. Strategy Mapping
6.4. Company Profiles/Listing
6.4.1. The Medical City
6.4.2. St. Luke's Medical Center
6.4.3. Asian Hospital and Medical Center
6.4.4. Metro Pacific Health (MPH)
6.4.5. Health & Leisure
6.4.6. Tapscott Health Inc. (THI)
6.4.7. Nurture Wellness Village
6.4.8. Makati Medical Center
6.4.9. CebuDoc Group
6.4.10. The Farm at San Benito

For more information about this report visit https://www.researchandmarkets.com/r/tgbrzq

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