Austin, May 16, 2025 (GLOBE NEWSWIRE) -- Cosmetic Dentistry Market Overview
According to SNS Insider, the Cosmetic Dentistry Market is estimated to reach USD 115.09 billion by 2032, expanding at a CAGR of 13.21% during the forecast period 2024. Patient preference for aesthetic improvements, combined with greater availability of advanced dental procedures, is driving this market. In addition, the emergence of minimally invasive procedures and the increasing range of aesthetic dental offerings have brought cosmetic dentistry to a larger patient population. Substantial market traction is expected to be witnessed in the next five years, which is contributed to by rising disposable income, an upsurge in dental tourism, and rising insurance coverage for a few cosmetic procedures in some countries.
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In the U.S., the cosmetic dentistry industry value amounted to USD 12.86 billion in 2023 and is expected to reach USD 32.66 billion by 2032, with a CAGR of 12.38%. The market leadership is attributed to increased patient awareness, availability of organized dental care offering clinics in the country, rising inclination for cosmetic dental procedures such as veneers, whitening, and a digitally designed smile plan. Preference for smile aesthetics by the US population and ongoing technological advancements by the market leaders are some of the major factors supporting the growth of the market in the country.
Major Players Analysis Listed in this Report are:
- Dentsply Sirona (CEREC CAD/CAM System, SureSmile Clear Aligners)
- Align Technology, Inc. (Invisalign, iTero Intraoral Scanner)
- 3M Company (Filtek Dental Restoratives, Clinpro Sealant)
- Zimmer Biomet (T3 Implants, Trabecular Metal Dental Implants)
- Envista Holdings Corporation (Nobel Biocare Implants, Spark Clear Aligners)
- GC Corporation (G-CEM LinkForce, Initial LiSi Veneers)
- Straumann Group (BLX Implants, ClearCorrect Aligners)
- Henry Schein, Inc. (E4D CAD/CAM System, BioCeram Crowns)
- Planmeca Oy (Planmeca Creo C5, ProMax 3D Imaging Systems)
- Danaher Corporation (KaVo Dental Instruments, Ormco Brackets)
- Ivoclar Vivadent AG (IPS e.max, Bluephase PowerCure)
- Coltene Holding AG (Brilliant EverGlow, HyFlex CM)
- BIOLASE, Inc. (Waterlase, Epic X Laser)
- Carestream Dental (CS 3600 Intraoral Scanner, CS 9600 CBCT System)
- Shofu Dental Corporation (Beautifil II, EyeSpecial C-III Dental Camera)
- Vatech (PaX-i 3D Green, EzRay Air Portable)
- Bicon Dental Implants (SHORT Implants, Integrated Abutment Crowns)
- Philips Sonicare (Philips Zoom Whitening Kits, Sonicare DiamondClean Toothbrush)
- Kuraray Noritake Dental Inc. (PANAVIA SA Cement, KATANA Zirconia)
- Voco GmbH (Admira Fusion, GrandioSO)
Cosmetic Dentistry Market Report Scope
| Report Attributes | Details |
| Market Size in 2023 | US$ 37.16 billion |
| Market Size by 2032 | US$ 115.09 billion |
| CAGR | CAGR of 13.21% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East]), Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers |
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Segment Analysis
By Product:
The dental systems & equipment were the dominant product type in the cosmetic dentistry market in 2023 and are estimated to account for around 34.25% share of the market. The segment is dominated by the essential position of dental lasers in enabling various types of procedures, whitening, reshaping, and restorations. Sophisticated computerized diagnostic instrumentation, CAD-CAM technology, and imaging devices have improved the accuracy, predictability, and success of cosmetic interventions, leading to greater practitioner utilization.
The orthodontic braces segment is expected to grow at the fastest rate throughout the forecast period, due to a rise in demand for non-invasive and aesthetically pleasing treatments, such as clear aligners. Growing rapidly due to the trend of nearly invisible orthodontic treatments in children and adults, this segment will represent a 28.33% CAGR of the market over the forecast period. Rising use of this device due to its increased comfort as well as customized options has led to more significant adoption globally.
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Regional Analysis
The cosmetic dentistry industry in North America is the largest regional market segment of cosmetic dentistry in 2023, which held a market share of 40.11%. This trend-setting leadership is largely due to the area’s affluent population, available superior healthcare facilities, and consumer preferences for smiles with more aesthetic appeal. The U.S. specifically is a breeding ground for cosmetic dentistry innovation, one led by its tech-literate society and by the powerful forces of media and entertainment advertising.
The Asia Pacific, on the other hand, is expected to have the highest CAGR throughout the project period. Increased awareness in dental aesthetics, growing middle-class populations, and a rise in medical tourism, especially in countries such as India, South Korea, and Thailand expected to drive growth. In addition, the low cost of high-quality cosmetic dental work in this region is drawing a substantial number of foreign consumers.
Recent Developments
- October 2024 – Align Technology, Inc. launched an enhanced version of its Invisalign Smile Architect software featuring Multiple Treatment Plans. This update allows clinicians to evaluate and compare treatment scenarios visually, streamlining orthodontic decision-making.
- May 2024 – Straumann introduced its premium iEXCEL implant system in France, offering dentists highly precise and aesthetically refined restoration options.
- March 2024 – Dentsply Sirona launched its SureSmile VPro+, an advanced orthodontic device designed to accelerate aligner treatment while improving patient comfort and outcomes.
- January 2024 – Ivoclar unveiled the IPS e.max ZirCAD Prime Esthetic line in Germany, focusing on high-translucency zirconia blocks for superior esthetics in restorative procedures.
Statistical Insights and Trends Reporting
- Approximately 59% of adults in North America and Europe reported interest in undergoing cosmetic dental procedures, citing improved self-esteem and professional appearance as motivating factors.
- Teeth whitening and orthodontic procedures are forecasted to account for over 65% of cosmetic dentistry procedures performed globally by 2032, with the Asia Pacific region showing a compound increase in volume by over 3.5x.
- Over 48% of cosmetic dental clinics in developed markets have integrated digital smile design and CAD/CAM systems into their practice, significantly boosting treatment accuracy and turnaround times.
- Approximately 72% of cosmetic dental treatments were paid out-of-pocket globally, indicating limited insurance coverage but high perceived value among consumers.
- Countries like Thailand, India, and Mexico saw a 40% year-over-year rise in dental tourism, with cosmetic procedures making up more than 60% of the treatments sought by international patients.
Cosmetic Dentistry Market Segmentation
By Product
- Dental Systems & Equipment
- Instrument Delivery Systems
- Dental Chairs
- Dental Handpieces
- Light Curing Equipment
- Dental Scaling Units
- Dental CAM/CAD Systems
- Dental Lasers
- Dental Radiology Equipment
- Dental Implants
- Dental Crowns & Bridges
- Dental Veneer
- Orthodontic Braces
- Bonding Agents
- Inlays & Onlays
- Whitening
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Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
5.1 Technological Advancements in Cosmetic Dentistry (2020–2032)
5.2 Consumer Spending on Cosmetic Dentistry by Region (Government, Commercial, Private, Out-of-Pocket), 2023
5.3 Market Demand by Procedure (2023)
5.4 Adoption Trends by Region (2023)
6. Competitive Landscape
7. Cosmetic Dentistry Market by Product
8. Regional Analysis
9. Company Profiles
10. Use Cases and Best Practices
11. Conclusion
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