Dublin, May 14, 2025 (GLOBE NEWSWIRE) -- The "Competitor Strategies in Staple Foods" report has been added to ResearchAndMarkets.com's offering.
This report investigates the various strategies employed by staple foods companies in the current tough consumer spending environment. Attempts by major producers to grow volume sales face a significant challenge across this fragmented industry, while consumers are increasingly happy to seek out lower cost options such as private label.
In addition, strategies must accommodate overarching trends, such as concerns over processing, potential tariff impacts and climate change hitting supply.
The Competitor Strategies in Staple Foods global briefing provides a comprehensive overview of the Staple Foods market, providing insight on sales and market potential, retail distribution and company and brand shares.
Analysis identifies emerging geographies alongside growth opportunities in the most developed, highest value countries. It also offers strategic analysis of the key trends shaping the industry and consumer demand, such as health and wellness, sustainability, the evolution of eating occasions, in addition to ongoing considerations of convenience and value-for-money in the post-pandemic world. Insight into how these trends are shaping demand informs forecasts to 2029, clearly indicating how the market is expected to change.
Key Findings
Cost of living impacts strategy
As companies adjust to a global food market increasingly characterised by high interest rates and rising food prices, they are moving from seeing revenue increases (due to prices) to focusing on recovering or increasing their volume sales. For some, this means a focus on premiumisation, or increasing private label capacity, while for others it means a change in pricing strategy to maintain profit margins.
Continued challenges in supply chain
Staple foods leaders are dealing with instability in the grain supply chain, a critical commodity that impacts many categories of staple foods. As a result, many are opting for one of two strategies: restructuring the supply chain for near-shoring or localisation, or choosing to enhance their ingredient diversification to offset shortages.
Differential market focus
Many major players are invest in emerging markets, although not all are making this an overall expansion strategy. For some players, a focus on developed markets yields better financial returns in the current economic situation. As a result, there is no common strategy regarding market expansion in staple foods.
The challenge of ultra-processed foods
Due to the nature of staple foods production, many of them are susceptible to being labelled "ultra-processed food". To avoid negative connotations, industry leaders are investing in research alliances that highlight the benefits of modern production and the healthy nature of their ingredients, and are focusing on clean labels as much as possible.
Industry dependence
Industry dependence in processed meat categories can lead to higher distribution costs and less agility, because of the specialised supply chain needed for different staple food categories. This is exemplified by vertical integration in processed meats and in cereals. The greater the need for vertical integration, the higher the odds for total industry dependence among leading players, which can hinder expansion to other categories.
Report Scope
- Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
- Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Company Coverage Includes:
- Grupo Bimbo
- Kraft Heinz
- Kellanova
- Mars
- WH Group
- Tyson
- Barilla
- Yamazaki
- General Mills
- Kroger
- WK Kellogg
Key Topics Covered:
Competitive landscape
- Companies at a glance
- Industry dependence
- Granularity of growth
- Emerging vs developed markets
- Company strength
- Brand portfolio
- Prospects
Leading companies
- Grupo Bimbo balances pricing/volume mix and continues acquisitions
- Kraft Heinz accelerating to achieve greater growth
- Kellanova faces future under Mars after a year of improved margins
- WH Group restructuring continues
- Tyson sees success through multi-protein strategy, despite beef drag
- Barilla seeks safety in increased diversification
- Yamazaki forecast to see further pastries-led growth
- General Mills focuses on core brands in face of "stabilisation"
Overarching trends
- Dealing with volatile costs unites companies across the staple foods spectrum
- Kroger continues private label expansion with "trendy" staples
- Tariffs loom large and pile uncertainty onto strategies
- Emphasising simplicity and health in the face of scepticism of processed foods
- WK Kellogg faces investigation over ingredients
- Facing and adapting to climate change
For more information about this report visit https://www.researchandmarkets.com/r/5j1afv
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