Dublin, May 14, 2025 (GLOBE NEWSWIRE) -- The "Brazil Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" has been added to ResearchAndMarkets.com's offering.
The social commerce market in Brazil is poised for significant growth, projected to expand by 16.1% annually, reaching US$4.16 billion by 2025. From 2021-2024, the market experienced a robust CAGR of 23.1%, with expectations of continued momentum at a CAGR of 10.7% from 2025-2030. By 2030, the sector is anticipated to reach USD 6.92 billion, up from USD 3.58 billion in 2024.
A detailed analysis of Brazil's social commerce sector highlights opportunities and risks across various retail categories. The report offers insights into market dynamics, size, forecasts, and share statistics through over 50 key performance indicators (KPIs) at the national level, providing a comprehensive understanding of the market landscape.
Key Insights identify a transformation in Brazil's social commerce as consumers increasingly adopt integrated e-commerce and financial services platforms, expand real-time payment systems, engage in live shopping experiences, and emphasize the importance of online reviews. These trends, driven by technological advancements and shifting consumer behaviors, are reshaping commerce in Brazil.
Surge in Social Commerce Adoption
Approximately 65% of Brazilian consumers reported shopping through social media platforms as of February 2023, reflecting the deep integration of smartphones and social media into daily life. In-app purchases and personalized advertisements enhance user experience, prompting further growth in social commerce.
Integration of E-commerce and Financial Services
Companies like MercadoLibre enhance user experience by merging e-commerce with financial services, such as credit options. This integration attracts broader customer bases and promotes loyalty, a trend expected to intensify as platforms strive for competitive advantages.
Expansion of Real-Time Payment Systems
The widespread adoption of real-time payment systems like Brazil's PIX has revolutionized transaction efficiency. These systems satisfy consumer demands for faster, secure transactions, and their proliferation is anticipated to continue.
Growth of Live Shopping Experiences
Live shopping, particularly through platforms like Kwai, is gaining popularity, combining entertainment and commerce. Its interactive format engages consumers and enhances purchase incentives, establishing live shopping as a pivotal retail strategy component.
Influence of Online Reviews and Peer Recommendations
Customer reviews and peer feedback significantly influence purchasing decisions, underscoring the necessity for businesses to foster positive customer experiences and encourage reviews to maintain consumer trust.
Competitive Landscape
Brazil's social commerce sector features prominent players like MercadoLibre and Shopee, expanding services and infrastructure. The market's competitive dynamics are set to intensify with technological advancements, regulatory changes, and emerging market players. Key players have taken strategic actions such as MercadoLibre's financial solutions expansion and Shopee's infrastructure investment to enhance market presence. Recent developments include Mercado Pago's introduction of a stablecoin, Meli Dolar, and regulatory scrutiny in digital advertising.
Key Topics Covered:
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Brazil Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Brazil Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Brazil Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Brazil Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Brazil Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Brazil Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Brazil Social Commerce Market Share Analysis by Key Players, 2024
4. Brazil Social Commerce Industry Market Size and Forecast by Location
4.1. Brazil Social Commerce Market Share by Location (%), 2024
4.2. Brazil Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Brazil Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Brazil Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Brazil Social Commerce Market Share by Product Categories (%), 2024
5.2. Brazil Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Brazil Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Brazil Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Brazil Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Brazil Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Brazil Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Brazil Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Brazil Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Brazil Social Commerce Market Share by End Use Segment (%), 2024
6.2. Brazil Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Brazil Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Brazil Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Brazil Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Brazil Social Commerce Market Share by End Use Device (%), 2024
7.2. Brazil Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Brazil Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Brazil Social Commerce Industry Market Size and Forecast by Cities
8.1. Brazil Social Commerce Market Share by Cities (%), 2024
8.2. Brazil Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Brazil Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Brazil Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Brazil Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Brazil Social Commerce Market Share by Payment Method (%), 2024
9.2. Brazil Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Brazil Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Brazil Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Brazil Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Brazil Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Brazil Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Brazil Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Brazil Social Commerce Industry Market Size and Forecast by Platforms
10.1. Brazil Social Commerce Market Share by Platforms Method (%), 2024
10.2. Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Brazil Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Brazil Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Brazil Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Brazil Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Brazil Social Commerce Industry Market Size and Forecast by Contents
11.1. Brazil Social Commerce Market Share by Contents (%), 2024
11.2. Brazil Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Brazil Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Brazil Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Brazil Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Brazil Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Brazil Social Commerce Spend Share by Age Group, 2024
12.2. Brazil Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Brazil Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Brazil Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Brazil Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Brazil Social Commerce Share by Income Level, 2024
12.7. Brazil Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About the Publisher
13.2. Related Research
Companies Featured
- YouTube
- Facily
- Zoop Brasil
- LTK
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