$1.54 Billion U.S. Rice Noodles Market Forecast, 2030: Featuring Profiles of Key Players Enbridge, DDC Enterprise, Toyo Suisan Kaisha, Nasoya Foods USA, Nissin Foods Co. and More


Dublin, May 12, 2025 (GLOBE NEWSWIRE) -- The "United States Rice Noodles Market, By Region, Competition Forecast & Opportunities, 2020-2030F" report has been added to ResearchAndMarkets.com's offering.

The United States Rice Noodles Market was valued at USD 2024 in 0.64 Billion, and is expected to reach USD 1.54 Billion by 2030, rising at a CAGR of 15.72%.

The market is expanding rapidly, driven by rising interest in Asian cuisine and a growing preference for gluten-free and plant-based foods. As dietary habits shift toward healthier and allergen-friendly alternatives, rice noodles have gained traction for their light texture and versatility in a variety of meals. The increasing demand for quick and easy meal options has also boosted the popularity of pre-cooked and instant rice noodles, especially among busy households. Additionally, broader product availability in supermarkets, specialty health food retailers, and online channels is accelerating consumer access and fueling overall market growth.

Key Market Driver: Growing Demand for Asian Cuisine

The increasing popularity of Asian cuisine is a major factor driving growth in the United States rice noodles market. Dishes such as Pad Thai, Pho, and stir-fried noodles have become increasingly mainstream, spurred by the expansion of Asian restaurants, takeout services, and food delivery platforms. Cultural influences, including food festivals and global culinary trends, have also enhanced consumer awareness and appreciation for authentic Asian flavors. As American consumers explore diverse culinary experiences, rice noodles are increasingly viewed as a nutritious and flavorful base ingredient, gaining popularity in both traditional and fusion recipes. This surge in demand has led to greater availability of rice noodles across foodservice establishments, grocery stores, and e-commerce platforms.

Key Market Trend: Rising Demand for Organic and Non-GMO Products

A prominent trend in the U.S. rice noodles market is the growing preference for organic and non-GMO options. Consumers are showing a marked shift toward clean-label and health-conscious food choices, favoring products made with natural ingredients and sustainable farming practices. In response, manufacturers are introducing rice noodles that are certified organic and free from genetically modified organisms, appealing to environmentally and ethically conscious buyers. These offerings often feature transparent labeling, sustainable packaging, and premium-quality ingredients, aligning with consumer values around wellness and environmental impact. As the demand for organic and minimally processed foods continues to rise, brands are increasingly positioning their rice noodle products to meet these evolving expectations, driving product innovation and differentiation in the market.

Key Players Profiled in the United States Rice Noodles Market

  • Enbridge Inc.
  • DDC Enterprise Ltd.
  • Toyo Suisan Kaisha Ltd.
  • Nasoya Foods USA, LLC
  • Nissin Foods Co., Ltd.
  • McCormick & Company, Inc.
  • Lotus Foods Inc
  • Annie Chun's, Inc.
  • Embridge Foods, Inc.
  • Natural Earth Products Inc.

Key Attributes

Report AttributeDetails
No. of Pages84
Forecast Period2024-2030
Estimated Market Value (USD) in 2024$0.64 Billion
Forecasted Market Value (USD) by 2030$1.54 Billion
Compound Annual Growth Rate15.7%
Regions CoveredUnited States

Key Topics Covered

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. United States Rice Noodles Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Vermicelli, Stick, Wide, Others)
5.2.2. By Distribution Channel (Online, Offline)
5.2.3. By Regional
5.2.4. By Company (2024)
5.3. Market Map

6. United States Vermicelli Rice Noodles Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Distribution Channel

7. United States Stick Rice Noodles Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel

8. United States Wide Rice Noodles Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel

9. Market Dynamics
9.1. Drivers
9.2. Challenges

10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments

11. United States Economic Profile

12. Policy & Regulatory Landscape

13. Competitive Landscape
13.1. Company Profiles
13.1.1. Enbridge Inc.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. DDC Enterprise Ltd.
13.1.3. Toyo Suisan Kaisha Ltd.
13.1.4. Nasoya Foods USA, LLC
13.1.5. Nissin Foods Co., Ltd.
13.1.6. McCormick & Company, Inc.
13.1.7. Lotus Foods Inc.
13.1.8. Annie Chun's, Inc.
13.1.9. Embridge Foods, Inc.
13.1.10. Natural Earth Products Inc.

14. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/r/5n99u8

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