Embedded Insurance Market Report 2025-2030: Trends, Shares, Key Players, Growth Opportunities and Challenges


Dublin, April 29, 2025 (GLOBE NEWSWIRE) -- The "Embedded Insurance - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025-2030)" has been added to ResearchAndMarkets.com's offering.

The Embedded Insurance Market is positioned for significant expansion, with gross written premiums expected to rise from USD 210.9 billion in 2025 to USD 950.59 billion by 2030, achieving a CAGR of 35.14% during the forecast period. This growth is driven by the integration of insurance products into popular platforms, reaching broader customer segments, and increasing accessibility at the point of need.

Embedded insurance is revolutionizing customer engagement by seamlessly incorporating insurance offerings into everyday products and services. Traditional insurance companies and insurtech startups are actively exploring these opportunities. Traditional insurers leverage their existing resources, while startups aim to disrupt the market with cutting-edge technology and strategic partnerships.

Market Trends

Life Insurance Premiums Drive Market Expansion

The market is buoyed by the rising availability and affordability of life insurance policies, which have become integral to embedded insurance offerings. Advances in technology and increased competition have made life insurance premiums more accessible and competitive. Collaborations with life insurance providers enable non-insurance platforms to offer life coverage within their user experiences, ensuring convenience and seamless integration. For instance, fintech apps may include life insurance options during financial transactions, eliminating the need for separate processes.

Growth in Asia

The digitalization surge in Asia, coupled with widespread e-commerce adoption, offers significant opportunities for embedded insurance. Insurance providers are forming alliances with e-commerce platforms and digital services to integrate coverage seamlessly. The region's high smartphone adoption rate is a pivotal channel for delivering embedded solutions, facilitating mobile access to insurance products. This approach addresses the underinsurance issue prevalent in several Asian markets, making coverage more accessible and tailored to individual needs.

Industry Overview

The embedded insurance sector is moderately consolidated with key players like Lemonade, Metromile, Slice, Hippo, and Root Insurance leading the market. Throughout the study period, numerous mergers, acquisitions, and strategic partnerships emphasized global player expansion. Although dominated by major entities, mid-size and smaller companies are increasing their presence through innovation and exploring untapped sectors, thereby intensifying market competition. The growth forecast points to substantial opportunities for market entrants and innovative solutions.

A selection of companies profiled in this report includes, but is not limited to:

  • Cover Genius
  • Penn.io
  • Lemonade
  • FetchaQuote
  • Fletch
  • Bubble
  • Companjon
  • Rein
  • Mulberri
  • Qover
  • Bolttech
  • Igloo
  • Assurant
  • Bsurance
  • Extend

Key Topics Covered

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY
2.1 Research Framework
2.2 Secondary Research
2.3 Primary Research
2.4 Data Triangulation & Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Regulatory Trends
4.5 Technology Impact
4.6 Porter's Five Forces Analysis
4.7 Use Cases
4.8 Value Chain Analysis
4.9 Impact of COVID-19

5 MARKET SEGMENTATION
5.1 By Insurance Line
5.2 By Channel
5.3 By Geography

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/5grw5z

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