Dublin, April 23, 2025 (GLOBE NEWSWIRE) -- The "India Frozen Paratha Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering.
The India Frozen Paratha Market is poised for notable growth, expecting to reach USD 295.72 million by 2033, up from USD 60.28 million in 2024, achieving a CAGR of 19.33% from 2025 to 2033.
Shaping this expansion are the increasing urbanization, evolving lifestyles, elevated disposable incomes, and a growing appeal for convenient food options. Enhanced cold storage logistics, a broadening of retail outlets, an inclination towards global culinary styles, and bolstered online sales channels fundamentally underpin the market's upward trajectory.
Frozen parathas, crafted with wheat flour and traditional spices, are diversified through flavors like plain, aloo, and methi, aligning perfectly with the hectic schedules of urban dwellers by offering authenticity and readiness in a microwave. With India's fast-paced economic growth projected by the World Bank and a steady push towards increased middle-income status by 2047, the expanding demand for swift meal solutions is unmistakable. More consumers are opting for quick-to-prepare, genuine meal options available through both offline and online retail avenues.
Consumers' increasing attention towards convenience foods is critical to this growth, as busy city life often affords little time for traditional cooking methods. The burgeoning trend of dual-income families and increasing disposable income further accelerates this shift, making frozen parathas an exemplary solution for those desiring home-cooked meals with minimal fuss.
Urbanization significantly influences the frozen paratha market, as many move to cities for improved livelihood prospects. This necessity for time-efficient meals subsequently elevates demand for ready-to-eat parathas that maintain rich, home-cooked flavors. The market's expansion is facilitated by supermarket availability and online retail platforms, with notable market penetration in cities abundant with working professionals, students, and small families.
Companies such as Aashirvaad have pioneered brand awareness through expansive marketing, social media presence, and innovative product lines, which include unique offers of frozen naans and parathas. This boosts consumer confidence in product quality and convenience, propelling market growth across both urban and rural landscapes. However, challenges remain, notably in cold chain infrastructure, where inefficiencies can lead to spoilage and diminish product reliability, particularly in semi-urban and rural regions.
Additionally, the frozen paratha market contends with competition from traditional parathas, lauded for their freshness and cultural resonance, offered by local outlets. Yet, the offer of quality and convenience from frozen options continues to coerce consumer preference.
The regional analysis delineates varied perceptions of the frozen paratha market across India. Northern regions cherish traditional parathas but are increasingly adopting the frozen variety due to their convenience. Urban and rural dynamics in Southern and Western regions further contribute to market growth, as does increasing consumer preference for authenticity in Eastern India. Regional market growth is bolstered by the advent of modern retail infrastructure and robust cold chain provisions.
The market's segmentation by type includes Malabar, Lacha, Paneer, Aloo, and other varieties, with distribution channels bifurcated as offline and online. Major companies such as ID Fresh, Haldiram, and Aashirvad lead this charge, providing comprehensive offerings with emphasis on freshness, flavour, and nutritional benefits.
Company Coverage Includes:
- ID Fresh
- Haldiram
- Sumeru
- Goeld
- Aashirvad
- Tasty Fresh
- Buffet
- Asal Foods (Milky Mist Dairy)
- Godrej
- WahUstad
- Keventer
- Miraj Group
- Vadilal
- Brillar
- Kawaan
- Swaad
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value (USD) in 2024 | $0.06 Billion |
| Forecasted Market Value (USD) by 2033 | $0.3 Billion |
| Compound Annual Growth Rate | 19.3% |
| Regions Covered | India |
Key Topics Covered:
- Executive Summary
- Market Dynamics
- Porter's Five Forces Analysis
- SWOT Analysis
- India Frozen Paratha Market
- Market Share Analysis
- Distribution Channel
- Region
- Key Players Analysis
For more information about this report visit https://www.researchandmarkets.com/r/21jjv2
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