Dublin, April 07, 2025 (GLOBE NEWSWIRE) -- The "Connected TV Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034" report has been added to ResearchAndMarkets.com's offering.
The Connected TV Market was valued at USD 85.4 billion in 2024, and is projected to reach USD 186.4 billion by 2034, rising at a CAGR of 8%. This steady growth is fueled by the surging popularity of streaming platforms such as Netflix, Hulu, Amazon Prime Video, and Disney+.
As more consumers shift away from traditional cable and satellite subscriptions in favor of on-demand digital content, connected TVs have become the preferred medium for modern home entertainment. The increasing availability of high-speed internet and the growing adoption of smart home ecosystems further accelerate market expansion. With enhanced features such as 4K and 8K resolution, voice assistant integration, and AI-driven content recommendations, connected TVs are revolutionizing how users access entertainment, providing a seamless and personalized viewing experience.
The shift toward internet-based television consumption has transformed the TV industry, driving significant investments from manufacturers and tech companies. Smart TV penetration is rising as consumers seek feature-rich devices that integrate seamlessly with other smart home products. Advancements in artificial intelligence and machine learning enable connected TVs to offer tailored content recommendations, optimizing the viewing experience. Meanwhile, streaming service providers continue to expand their offerings with exclusive content, further enticing consumers to invest in high-quality smart TVs. These trends are expected to sustain the market's upward trajectory, solidifying the dominance of connected TVs in the entertainment sector.
The market is segmented based on screen size, with the 30 to 50-inch category leading in revenue. Valued at USD 35.4 billion in 2024, this segment is projected to reach USD 80.1 billion by 2034, making it the most preferred choice for households. This screen size strikes an optimal balance between affordability and immersive viewing, catering to a diverse consumer base. With streaming platforms offering more 4K Ultra HD content, the demand for televisions in this category continues to grow. Mid-sized smart TVs are particularly popular in urban homes, where space constraints require a compact yet high-quality entertainment solution.
From a technology standpoint, LED-based connected TVs hold the dominant market share, accounting for 60.5% in 2024. These TVs remain a top choice due to their energy efficiency, durability, and cost-effectiveness. The widespread availability of LED TVs in various price ranges and screen sizes makes them highly accessible to consumers across different income groups. Meanwhile, OLED technology, known for delivering superior picture quality with deep blacks, high contrast, and vibrant colors, continues to gain traction among premium buyers. Despite its higher price point, OLED displays are expected to see increasing adoption, driven by growing consumer interest in high-end home entertainment systems.
The U.S. Connected TV Market is witnessing an annual CAGR of 8.3%, reflecting strong consumer demand for advanced, tech-savvy entertainment devices. Features such as 4K and 8K HDR support, seamless integration with voice assistants like Alexa, Google Assistant, and Siri, and enhanced smart home connectivity make connected TVs an essential part of modern households. The growing penetration of high-speed broadband and expanding library of exclusive streaming content further contribute to market growth. As more consumers prioritize convenience, functionality, and premium viewing experiences, the demand for connected TVs is expected to rise consistently, cementing their role as the future of home entertainment.
Market Impact Forces
- Growth drivers
- Growing popularity of streaming platforms
- Technological advancements
- Increasing internet penetration across regions
- Growing smart home integration trends
- Industry pitfalls & challenges
- Content fragmentation
- Internet dependency
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter's Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 487 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value (USD) in 2024 | $85.4 Billion |
| Forecasted Market Value (USD) by 2034 | $186.4 Billion |
| Compound Annual Growth Rate | 8.0% |
| Regions Covered | Global |
Key Topics Covered:
Chapter 1 Methodology & Scope
Chapter 2 Executive Summary
2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Growing popularity of streaming platforms
3.2.1.2 Technological advancements
3.2.1.3 Increasing internet penetration across regions
3.2.1.4 Growing smart home integration trends
3.2.2 Industry pitfalls & challenges
3.2.2.1 Content fragmentation
3.2.2.2 Internet dependency
3.3 Consumer buying behavior analysis
3.3.1 Demographic trends
3.3.2 Factors affecting buying decision
3.3.3 Consumer product adoption
3.3.4 Preferred distribution channel
3.3.5 Preferred price range
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter's analysis
3.8 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, by Screen Size Type, 2021-2034 (USD Billion) (Thousand Units)
5.1 Key trends
5.2 Less than 30 inches
5.3 30 inches to 50 inches
5.4 50 inches to 70 inches
5.5 Above 70 inches
Chapter 6 Market Estimates & Forecast, by Technology, 2021-2034 (USD Billion) (Thousand Units)
6.1 Key trends
6.2 LED
6.3 OLED
6.4 Others
Chapter 7 Market Estimates & Forecast, by Screen Size, 2021-2034 (USD Billion) (Thousand Units)
7.1 Key trends
7.2 Curved
7.3 Flat
Chapter 8 Market Estimates & Forecast, by Resolution, 2021-2034 (USD Billion) (Thousand Units)
8.1 Key trends
8.2 8K
8.3 4K
8.4 1080p
8.5 Others
Chapter 9 Market Estimates & Forecast, by End Use, 2021-2034 (USD Billion) (Thousand Units)
9.1 Key trends
9.2 Residential
9.3 Commercial
Chapter 10 Market Estimates & Forecast, by Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)
10.1 Key trends
10.2 Online
10.3 Offline
Chapter 11 Market Estimates & Forecast, by Region, 2021-2034, (USD Billion) (Thousand Units)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.4 Asia-Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Australia
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- Amazon
- Apple
- Hisense Group
- LG Electronics
- Panasonic Corporation
- Philips
- Roku Inc.
- Samsung Electronics
- Sharp Corporation
- Skyworth Group
- Sony Corporation
- TCL Technology
- Vizio Inc.
- Xiaomi Corporation
For more information about this report visit https://www.researchandmarkets.com/r/ji2efb
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