Dublin, March 28, 2025 (GLOBE NEWSWIRE) -- The "Opportunities in the Middle East and Africa Household Products Industry 2024" report has been added to ResearchAndMarkets.com's offering.
The Middle East and Africa household products industry was valued at $20.2 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 1.5%, to reach $21.8 billion in 2028.
In volume terms, the region is expected to record a CAGR of 2% during 2023-28 (the forecast period). Textile washing products was the largest category in the Middle East and Africa household products industry in 2023, generating sales of $8.5 billion and registering a 42% share of the overall industry. Tissue & hygiene was the second-leading category, accounting for a 27.9% value share.
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for multi-functional products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa household products industry, analyzing data from 23 countries in the region. It includes analysis on the following:
- Market environment: Includes industry size, market size, and growth analysis by category.
- High-potential countries analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Middle East and Africa region. It also provides a risk-reward analysis of four countries across the region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview and key trends across high-potential countries.
- Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the industry.
- Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, as well as analyzing the growth of private label in the region.
- Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and Africa household products industry in 2023. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, B-2-B supply, cash & carries and warehouse clubs, e-retailers, and others. Others include parapharmacies/drugstores, direct sellers, department stores, and other channels.
- Packaging analysis*: The report provides percentage share (2023) and growth analysis (during 2018-23) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
- Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and Africa household products industry.
- Select industry metrics: Provides insights on patent filings, job analytics by country and theme, and on global deals.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Key Topics Covered:
Executive Summary
- Market Environment
- Market Size Analysis - Middle East and Africa Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Middle East and Africa Market Growth Analysis by Country
- Middle East and Africa Market Growth Analysis by Categories
- High-Potential Countries Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Middle East and Africa
Overview of High-Potential Countries in Middle East and Africa
- Value Share Analysis of Household Products Categories
- Change in Value Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
Country Deep Dive
- Overview of the Kuwait Household Products Industry
- Key Trends in the Kuwait Household Products Industry
- Overview of the Qatar Household Products Industry
- Key Trends in the Qatar Household Products Industry
- Overview of the Saudi Arabia Household Products Industry
- Key Trends in the Saudi Arabia Household Products Industry
- Overview of the UAE Household Products Industry
- Key Trends in the UAE Household Products Industry
- Success Stories
About Success Stories
- Case Study: Gento Cleaner and Disinfectant
- Case Study: Glade Air Freshener Spray
- Case Study: Bidco Whitestar Magic Washing Detergent
Competitive Environment
- Leading Companies' Shares in the Middle East and Africa Household Products Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Middle East and Africa Household Products Industry
- Leading Brands in the Middle East and Africa Household Products Industry
- Private Label Penetration in the Middle East and Africa Household Products Industry
Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
Challenges and Future Outlook
- Key Challenges in the Middle East and Africa Household Products Industry
- Future Outlook of the Middle East and Africa Household Products Industry
Select Industry Metrics
- Middle East and Africa Patent Filings
- Middle East and Africa Filings by Company
- Global Patent Filings
- Middle East and Africa Job Analytics by Company
- Middle East and Africa Job Analytics by Theme
Global Deals
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever
- Henkel
- Reckitt Benckiser Group
- S.C. Johnson & Son
- Procter & Gamble
For more information about this report visit https://www.researchandmarkets.com/r/kmbnag
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