Green IT Services Market to Reach USD 69.4 Billion by 2032| SNS Insider

The growing focus on carbon footprint reduction, energy-efficient data centers, and strict regulations is driving Green IT Services' growth.

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Pune, Feb. 27, 2025 (GLOBE NEWSWIRE) -- Green IT Services Market Size Analysis:

The SNS Insider report indicates that the Green IT Services Market was valued at USD 18.8 billion in 2023 and is estimated to reach USD 69.4 billion by 2032, growing at a CAGR of 15.65% from 2024 to 2032.


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Major Players Analysis Listed in this Report are:

  • IBM Corporation – IBM Green IT Services
  • Hewlett Packard Enterprise (HPE) – HPE GreenLake
  • Dell Technologies – Dell EMC PowerEdge Servers
  • Cisco Systems, Inc. – Cisco Energy Management Suite
  • Microsoft Corporation – Microsoft Azure Sustainability Calculator
  • Accenture PLC – Accenture Green Cloud
  • Schneider Electric SE – EcoStruxure IT
  • SAP SE – SAP Environment, Health, and Safety Management
  • Johnson Controls – Metasys Building Automation System
  • Enablon SA – Enablon Sustainability Management Software
  • Cority Software Inc. – Cority Environmental Management Software
  • Dakota Software Corp. – Dakota EHS Management Software
  • Enviance Inc. – Enviance Environmental Data Management
  • Green Step Solutions – Green IT Auditing Services
  • Green IT Consulting – Sustainable IT Infrastructure Solutions

Green IT Services Market Report Scope:

Report AttributesDetails
Market Size in 2023USD 18.8 Billion
Market Size by 2032USD 69.4 Billion
CAGRCAGR of 15.65% From 2024 to 2032
Base Year2023
Forecast Period2024-2032
Historical Data2020-2022
Key Regional CoverageNorth America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Key Growth DriversOrganizations are adopting sustainable IT infrastructure to reduce carbon footprints and comply with green regulations.

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By Type: Software Segment Dominates, Services Segment Grows Fastest

The Software segment dominated the market and accounted for a significant revenue share in 2023, as the demand for energy-efficient software, AI-assisted energy management tools, and virtualization software continues to grow. AI, big data analytics, and automation are being leveraged by enterprises to optimize energy consumption in IT infrastructure and reduce carbon footprints. Organizations seeking to achieve net-zero carbon emissions widely deploy green software solutions such as cloud-based energy-monitoring systems, intelligent workload allocation, and sustainable IT asset management platforms.

The services segment is projected to register the fastest CAGR whereby organizations resort to consulting, managed services, and sustainability advisory to implement green IT solutions. It is witnessing an increase in demand for energy-efficient IT infrastructure planning, carbon footprint monitoring, and green data center management services.

By Deployment: On-Premises Leads, Cloud Segment Expands Fastest

The on-premises segments dominated the market and accounted for a significant revenue share in 2023, as large enterprises and government organizations are sticking to their in-house data centers with customized energy management solutions. As a result, a lot of organizations are moving toward private infrastructure that is less energy-intensive so they can implement green IT and keep their data compliant with security standards. To ensure a greener on-prem IT environment, organizations are implementing AI-based cooling systems, renewable energy-based servers, and intelligent power management solutions.

cloud segment is expected to register the fastest growth rate over the forecast period as the benefits offered by green cloud computing push demand in the market. Companies are moving workloads to carbon-neutral cloud providers supplying renewable energy. AWS, Microsoft Azure, and Google Cloud to name a few, are driving the transition to sustainable cloud through cost-effective, scalable, and energy-optimized IT solutions for enterprises.

By End-Use: IT & Telecommunications Dominates, Healthcare & Life Sciences Grows Fastest

The IT & Telecommunications segment dominated the market and accounted for a significant revenue share in 2023, due to a rise in demand for green IT infrastructure,  sustainable & energy-efficient data centers, and eco-friendly networks. Global wireless communication companies have provided an ambitious plan for sustainability by investing in green 5G networks, AI-based energy optimization, and renewable energy-assisted information technology operations.

The healthcare & life sciences sector is poised to be the fastest growing with a remarkable CAGR by promoting the need for energy-efficient medical IT systems,  green healthcare data centers, and sustainable health technology solutions. As AI-driven diagnostics, telemedicine, and digital health records come to the forefront in multiple regions of the world, there is a growing need at hospitals and research institutions for low-power computing and green IT which can provide greater efficiency while reducing environmental harm.

Green IT Services Market Segmentation:

By Type

  • Software
  • Services

BY Deployment

  • Cloud
  • On-premises

By End-Use

  • IT & Telecommunications
  • BFSI
  • Healthcare & Life Sciences
  • Manufacturing
  • Retail
  • Government & Public Sectors
  • Energy & Utilities
  • Others


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Regional Analysis: North America Leads, Asia-Pacific Grows Fastest

North America dominated the market and accounted for 38% of the revenue share, driven by to High adoption of traditional energy-efficient IT solutions and greater environmental sustainability regulations, particularly in countries like the U.S. and Canada, along with the sizeable presence of prominent market players. Investment in green cloud computing, sustainable data centers,  and AI-enabled energy management platforms is on the rise across the region. The expansion of the market is attributed to the US government urging the tech ecosystem for carbon neutrality along with initiatives regarding green IT infrastructure.

The Asia-Pacific region is expected to emerge as the fastest-growing CAGR, Due to the rapid digital transformation,  increasing investments in green technology, and government policies vying to favor this region. China, Japan, and India, among other countries, are targeting smart cities, energy-efficient IT installations, and the rapid rollout of renewable energy-driven mega cloud data center expansion.

Recent Developments in the Green IT Services Market (2024)

  • January 2024 – Microsoft announced the launch of a carbon-neutral Azure cloud region, reinforcing its commitment to sustainable cloud computing.
  • March 2024 – Google Cloud expanded its carbon footprint tracking and AI-powered energy optimization tools for enterprise customers.
  • May 2024 – Amazon Web Services (AWS) introduced a new sustainability dashboard to help businesses measure and reduce their cloud-related carbon emissions.

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Green IT Services Market Segmentation, By Type

8. Green IT Services Market Segmentation, by Deployment  

9. Green IT Services Market Segmentation, by End-User  

10. Regional Analysis

11. Company Profiles

12. Use Cases and Best Practices

13. Conclusion

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