Dublin, Feb. 06, 2025 (GLOBE NEWSWIRE) -- The "Impact of Demographic Shifts on the Future of Beauty and Personal Care" report has been added to ResearchAndMarkets.com's offering.
The population is becoming older, but at different paces around the world. With larger cohorts entering older adulthood, beauty brands are following individuals for longer periods of time. Addressing the transformations and evolving needs that come with age will be a critical priority for beauty and personal care players, since all aspects of beauty consumption (e.g. product benefits, packaging sizes, category demand, etc) will be impacted by population growth, ageing, and births and fertility.
Key findings
Beauty brands must rethink their portfolios and positioning amid shrinking households and fewer children
Single person households are the fastest growing household type globally and in every region. This trend reflects broader social changes brought about by urbanisation, delayed marriage, and declining birth and fertility rates. The impact on beauty can range from greater demand for smaller pack sizes, lower demand for baby and child-specific products, and even to a pivot from beauty brands to pet care offerings. Fewer consumers does not mean less demand - it is about catering to a more discerning audience with elevated expectations.
Beauty brands with a deep understanding of their target generation will successfully build loyalty
Millennials make up the largest cohort in the biggest beauty markets, but Generations Alpha and Z are projected to account for the bulk of the population in the fastest-growing beauty markets. To attract Gen Alpha, beauty brands adultify categories and focus on fun, while Gen Z is looking for gentle formulas and preventative benefits. Millennials seek out preventative solutions and clinical approaches while Gen X is looking for solutions-orientated beauty products, efficacy and age-positivity.
The Impact of Demographic Shifts on the Future of Beauty and Personal Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Key Topics Covered:
Introduction
- Key population and demographic shifts impacting future beauty consumption
- All aspects of beauty and personal care consumption impacted by demographic changes
An ageing population
- The population is becoming older, but at different paces around the world
- With larger cohorts entering older adulthood, brands follow individuals for longer
- Key ageing demographic turning points in top three beauty and personal care markets
- Purchasing power fluctuates by country, but at world level, older generations rank highest
- Despite higher purchasing power, Baby Boomers purchase beauty least frequently
- Across generations and countries, value for money, quality and suitability are key factors
- Domohorn: Winning Japanese Baby Boomers through direct marketing
- Adapting now to ageing concerns will give head start in world with more mature consumers
Shrinking households
- Single person households are the fastest growing household globally and in every region
- Higher fertility rates not a guarantee of growth for baby and child-specific products…
- …but rising age of mother at childbirth contributes to premiumisation and elevated offerings
- Mustela: Navigating the quantity-quality trade-off in baby and child-specific products
- Shrinking households to impact pack sizes, genderless positioning and private label
- Beauty players pivot to adjacent segments such as pet care grooming, shampoo and perfume
- Households maintain active beauty routines, especially those with children and other adults
- Prioritise premiumisation , multifunctionality and gender-neutral amid shrinking households
Generational beauty
- Generations Alpha and Z will account for the bulk of fastest-growing beauty markets
- The line between generations becomes increasingly blurred
- To attract Gen Alpha, beauty brands adultify categories and focus on fun
- Digitally-native Gen Z is value-driven and price-sensitive
- To attract Generation Z, beauty brands focus on gentle formulas and prevention
- Millennials are developing more extensive hair care routines, compared to previous year
- Millennials seek out preventative solutions and clinical approaches
- To reach Gen X , beauty brands need to balance between digital and traditional info sources
- Gen X is looking for solutions-orientated beauty products, efficacy and age-positivity
- From Ingredient-Led to Medicalization with the Epidemiological and Silver Economy Shifts
- Brands with a deep understanding of their target generation will successfully build loyalty
Conclusion
- Recommendations/Opportunities for growth
- Evolution of demographic dynamics and the beauty and personal care industry
- Questions we are asking
For more information about this report visit https://www.researchandmarkets.com/r/ndl20u
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