MEDL Mobile Announces Integration of Facebook Connect Into Company's Proprietary SDK

Forthcoming MEDL Apps Will Feature the Ability to Plug Into the Social Networking Phenomenon of Facebook


FOUNTAIN VALLEY, Calif., May 18, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – an award-winning leader of mobile technology – announced today that the company has integrated the Facebook Connect API into the MEDL SDK, allowing the company to quickly and seamlessly add Facebook into any mobile application the company develops or acquires. The MEDL SDK also allows the company to easily integrate their proprietary analytics and patent pending "Mobile Brain."

"We've absolutely seen that heavy Facebook integration creates more successful mobile apps," said Andrew Maltin, MEDL Mobile Co-Founder and CEO. "As we pursue our goal of building a network of thousands of mobile applications, Facebook will play a big role in how our users connect and share."

"Facebook creates a ripple effect for a great app," said Dave Swartz, MEDL Mobile Co-Founder and Chief Creative Officer. "Our Learn to Draw app went to number one and the ability to post your iPad drawings to Facebook was a big part of it."

The company is now prepping the next round of releases which will prominently feature Facebook integration including an app for Academy Award Winner, Marlee Matlin; an update to the company's top downloaded game, Boxhead Zombie Wars; and a soon to be released update to the global "hit" Rampage Punch. (game's trailer)

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. Additionally, the Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. For more information about MEDL Mobile, please visit www.medlmobile.com.

The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.



            

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