Optimizing the Performance of Web Applications

BOSTON, MA--(Marketwire - December 18, 2009) - Today's web applications deliver data that if exposed can compromise company intellectual property, expose individuals and companies to financial damage, legal actions and damage to the company or organizations brand reputation. More than half of all Aberdeen Group survey respondents identified encryption as a key challenge as they balance security with optimal performance of business critical web applications. "Optimizing the Performance of Web Applications - Direction for Improvement," the latest research report from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), reveals that encryption is not the only challenge enterprises contend. The report identifies how top-performing companies are achieving optimal web application performance and business results.

Aberdeen Group surveyed over 100 organizations and asked how they approach the challenges for optimizing web applications, then identified the strategies and capabilities that impact business performance. These companies are struggling to resolve challenges including:

--  75% are challenged to improve performance of web applications requiring
    traffic encryption.
--  65% are concerned with the impact of server virtualization on web
    application performance.
--  55% are concerned with the impact of proliferating smart phones and
    mobile devices on web application performance.
    

"Security of information needs to be a top priority for organizations. In light of recent highly publicized events the challenge will increase as organizations balance goals for superior performance and the most effective security," said Jeffrey DeBarros, senior research analyst, Aberdeen. "Improved performance of web applications is delivered by understanding the demands on infrastructure, test environments, and end-to-end monitoring. Organizations that assess, troubleshoot and mitigate web application performance realize a dramatic increase in end-user satisfaction, application availability, and, ultimately, revenue and profitability."

This research report provides specific directional guidance for companies that seek to improve web optimization results. A complimentary copy of this report is made available due in part by the following underwriters: Crescendo Network, dynaTrace, and Gomez. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=6004.

Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: Jeff DeBarros Aberdeen Harte-Hanks (617) 854-5368 Jeffrey.DeBarros@aberdeen.com