Emergent and Scaleform Announce Deep Integration of Gamebryo(R) LightSpeed(TM) and GFx(TM) to Extend Rapid Iteration

GREENBELT, MD and CALABASAS, CA--(Marketwire - December 14, 2009) - Emergent Game Technologies and Scaleform® Corporation announced today an out-of-the-box integration that combines Scaleform GFx™ with Emergent's flagship development engine, Gamebryo® LightSpeed™. This integration extends LightSpeed's rapid iteration benefits, making it faster and easier than ever for developers to create cutting-edge user interfaces (UIs) and video using Scaleform and the Adobe® Creative Suite® and Flash® tools.

LightSpeed customers who also license Scaleform now have seamless access to Scaleform's latest Flash UI and Video middleware solution that specifically enhances and streamlines the videogame production pipeline. Emergent is currently offering a binary evaluation of LightSpeed with GFx. To request a copy, please contact: www.emergent.net

Development teams using LightSpeed and Scaleform can quickly and easily implement 3D accelerated game content with Flash user interfaces, including front end menus, HUDs, animated textures, in-game video, mini games, and even full casual games. Designers and artists have the ability to create more freely and autonomously, while programmers focus on gameplay, rather than coding interface elements or developing custom tools, all easily driven through the LightSpeed ToolBench interface.

"Working closely with Emergent we created a deeply integrated experience, where LightSpeed fully leverages the latest version of Scaleform, including our new CLIK Flash UI framework and integrated Video codec, along with Adobe Flash studio to accelerate visual development production time," said Brendan Iribe, president and CEO of Scaleform. "We were very impressed with the flexibility of LightSpeed and will continue working with Emergent to provide future feature updates that further streamline workflow."

Highlights of the LightSpeed/Scaleform GFx 3.1 integration include:

--  Full Integration of GFx 3.1 with the LightSpeed ToolBench
    A Flash SWF movie (GFxMovie) can now be used as a "standard model" inside
    LightSpeed.  Instead of creating objects in C++, these objects now use a
    drag-and-drop functionality in LightSpeed's ToolBench to drop the model
    into the world.
    
--  Rapid Iteration Workflow
    LightSpeed's Asset Reload Manager is used to deliver rapid iteration of SWF
    and GFX assets, making it easier than ever to make changes without
    recompilation. Now Flash movies can be created and destroyed by simply
    adding or deleting GFxMovie entities, and movie properties can be instantly
    modified from the editor or script system, all of which streamlines the
    entire process and makes it easier than ever to quickly see in-game
    updates.
    
--  Optimized Script Communication
    Using Scaleform's new Complex Object API available in GFx 3.1, LightSpeed
    users can directly access Flash objects, properties, and functions from Lua
    or C++, making it much easier to create high performance UI elements such
    as HUDs, MMO UIs, and in-game menus.
    
--  Scaleform Video Integration
    Without a single line of code, LightSpeed developers can add both
    fullscreen and partially transparent video to their project.  The new
    Scaleform Video support allows artists to leverage Flash video objects to
    go directly from AVI to Flash to LightSpeed for all types of solutions such
    as intro logos, cut scenes, UI effects, in-game videos, and much more.
    
--  Improved Input Handling
    The new GFx Input Router model takes care of the complicated details of
    keyboard, mouse and gamepad input on PC and Consoles. Users simply create a
    model that uses the GFx Input Router to feed input directly to Flash (GFx
    Movie) interface elements.
    
--  New and Improved Samples
    The new integration includes a suite of samples illustrating how to make
    progressively complex UI's, each one showing different features of the
    integration. The samples build up a simple game interface with a Main Menu,
    Options Screen, Localization Screen, in-game HUD, Pause Menu and a chat
    window with IME support. Further documentation, demos and even video
    tutorials are also available.
    

"Emergent is dedicated to providing our customers the best game development experience possible and that means delivering exceptional partner integrations which enhance workflow and foster the creative process," said Katie Morgan, Vice President of Sales & Marketing, Emergent Game Technologies. "Scaleform GFx has been the industry standard for middleware UI solutions since its introduction and we are very proud of this custom incorporation of their tech. LightSpeed's flexibility and extensibility makes it possible to develop unique integrations that maximize the power and functionality of third party technology, both from our partners and our customers themselves."

Emergent's LightSpeed is the newest leap forward in game development technology delivering the only professional technology for start-to-finish multi-genre/multi-platform game development. Enabling rapid prototyping, rapid iteration and rapid production, LightSpeed simplifies game development through a data driven framework that opens doors to exciting game-play possibilities.

For more information on Emergent and their technology offerings, please visit www.emergent.net.

For more information on Scaleform and their technology offerings, please visit www.scaleform.com.

About Scaleform

Scaleform Corporation revolutionizes the interaction between humans and media with its industry leading Flash-based UI design environment for video games. Enabling a new way of crafting media, Scaleform functions as an extension of its clients' teams, enhancing and streamlining the development process with technical ingenuity and accelerated workflow while lowering risk. The company's flagship solution, Scaleform GFx, is fast becoming ubiquitous in UI design, driving over 400 titles worldwide across multiple platforms, and is integrated with leading game engines for rapid, artist-driven Flash UI and casual game development on PC and console systems. www.scaleform.com

About Emergent Game Technologies

Best known for its industry-leading 3D game engines, Gamebryo and Gamebryo LightSpeed, Emergent's technologies have been selected by studios around the globe to bring nearly 300 titles across more than 15 genres to market, including Game of the Year award-winning titles like The Elder Scrolls IV: Oblivion, as well as critically acclaimed titles like Warhammer Online: Age of Reckoning, Civilization Revolution and Bully. Emergent is driving "The New Face of AAA," allowing studios to focus on innovative gameplay by enabling rapid prototyping, rapid iteration and rapid production with real-time on-target updates for Xbox 360, PlayStation 3 system, Wii and PC. As part of the international development community, Emergent provides world class support and technologies evolved from deep relationships with its developer partners.

Emergent is headquartered in Calabasas, California, and has offices in Chapel Hill, NC; London; Tokyo; China and Korea. To learn more, please visit www.emergent.net

Emergent, LightSpeed, Gamebryo and related logos are trademarks or registered trademarks of Emergent Game Technologies, Inc., or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

Copyright © 2009 Emergent Game Technologies, Inc.

Contact Information: Emergent Media Contact: Tracie Snitker Reverb Communications tracie@reverbinc.com (209) 586-1495 x104