-- Wize Choice Recommendations: An authoritative opinion on the best and
worst products available on the Web based on Wize's proprietary analysis
engine
-- Wize Brand Choice: For each product category featured on Wize.com,
Wize reads how people describe a specific brand within a product category -
e.g. Kodak - and the words and phrases associated with the brand
-- Wize Review Search: The ability to search through all the product
reviews for any given consumer need or query any given product - e.g.
battery life
-- Wize Product Organizer: Users are able to store, capture and compare
all of their favorite products during their product research session to
make research easier
-- Twitter Integration: Recommendations include real-time feeds from
Twitter
Consumers want the best, most trusted information about the products they
need and most importantly, want to be able to access this information
easily. Despite advancing technology and approaches, neither shopping
search engines nor review aggregators have been able to deliver this to the
average consumer. With the new Wize.com features users will be able to see
the full personal opinions of all of the aggregated review data available
online about a product, rather than be forced to base a purchase decision
on a subset of reviews.
"This latest iteration of the Wize.com site provides consumers a unique and
effective way to become confident about their product decisions by
unleashing the real power of user reviews," said Tom Patterson, CEO of
Wize.com. "Launching our new site and with the addition of Jeffrey Glueck
to our board, it's a very exciting time for Wize."
Trusted online product reviews are incredibly important, necessary and
valuable. According to Nielsen, "recommendations from personal
acquaintances or opinions posted by consumers online are the most trusted
forms of advertising." Given the breadth and depth of the research and
analysis, Wize.com can authoritatively recommend what is good and bad on
the Web, allowing consumers to have confidence in the product they are
purchasing.
Along with launching the new site, Wize has added Jeffrey Glueck, the CEO
of Skyfire, to its board of
directors. In addition to his current position at Skyfire, Glueck
previously co-founded site59.com and served as CMO of Travelocity, playing
an important hand in the overall growth of the company.
"Wize.com represents the next phase in both consumer search and online
shopping," said Jeffrey Glueck, CEO of Skyfire. "Currently, there is
nothing else out there like Wize.com that lets the consumer confidently
search, find and purchase a product that specifically meets their
requirements."
In Q4 Wize.com will be adding additional site features including the Wize
New Product Predictions and a Wize mobile app.
For more information or to start your own product search please visit
http://wize.com/.
Links to additional information:
Link to Wize screen shots: http://wize.com/press
Link to more information on Jeffrey Glueck and the rest of the Wize.com
team: http://wize.com/leadership
Find us on Facebook here.
Follow us on Twitter: http://twitter.com/wizedotcom
URL: http://wize.com/
About Wize.com
Wize (Wize.com) simplifies product research by helping consumers find
products based on their needs instead of technical product features. Users
simply tell Wize what product they are looking for and how they want to use
it. The patent-pending Wize Product Research Engine then reads data from
thousands of sources across the Web, analyzes some 26 million
recommendations for more than 1 million products, and provides a
personalized list of the top products for a users needs. Wize,
headquartered in Burlingame, Calif., is privately held and funded by
Mayfield Fund and Bessemer Venture Partners. For more information, visit Wize.com.
Contact Information: Contact: Patty Oien Breakaway Communications 415-358-2482