Twofish Unveils ItemStarter, the Latest Addition to the EasyElements(TM) Toolkit

PALO ALTO, CA--(Marketwire - July 22, 2009) - Twofish, the only virtual economy data platform that harnesses powerful post-purchase intelligence, today announced ItemStarter, the latest addition to the Twofish EasyElements™ application toolkit. EasyElements simplifies the process of setting up virtual marketplaces in social networks, online games and virtual worlds. ItemStarter extends the EasyElements product family to include item and store management.

Using ItemStarter, developers can launch a store with literally no custom development. Just input inventory into a CSV file, upload it with the easy API, and all of the storefront components are ready to use in real-time. For further customization, the out-of-the-box code can be reskinned with any look and feel.

Twofish Elements goes beyond conversion metrics with the most extensive reporting and analytics tools available. Customers can maximize revenues and engagement by testing and refining their pricing, scarcity, currency, and content pipeline decisions.

The EasyElements application toolkit takes the most popular virtual economy features and makes them simple enough to turn on in hours.

"ItemStarter gives developers for Facebook or any other virtual ecosystem the fastest, simplest way to set up and track virtual items, with full access to Twofish Elements' robust analytics framework," said Lisa Rutherford, president of Twofish. "We're excited to bring the developer community the easiest and most comprehensive tools for virtual economy monetization available, anywhere."

The EasyElements ItemStarter includes:

Customizable Storefronts

--  Skinnable and embeddable client-side html and Flash code
--  End-user notification panels, such as My Items, My Purchases, Gifts
    Given, Gifts Received
--  Full item and gift stores with integrated currency support (show
    financial balances and "get more credits")
    

Ease

--  Built-to-spec for fast-moving Facebook and MySpace application
    developers
--  Set up a store in real-time
--  CSV upload of inventory, user and price data
    

Flexible, Advanced Reporting and Analytics

--  Complete sales, currency, catalog and user data
--  E-Commerce reports pre-integrated with Google Analytics
--  Full access to the comprehensive Elements Analytics framework
    

Sign up to hear about upcoming EasyElements releases at http://www.twofish.com/developers/.

Elements Analytics is provided for free with all Elements and EasyElements integrations.

About Twofish:

Twofish Elements is the only virtual economy data platform that harnesses powerful post-purchase intelligence to manage virtual economies for leading social, gaming, and entertainment experiences. The EasyElements application toolkit lets developers quickly launch a virtual economy, while still leveraging the scalability and security of the core Elements platform. Based in Palo Alto, California, Twofish is led by a team with world-class expertise in consumer internet, electronic payments, and economic research, and is funded by Rustic Canyon, Triplepoint, and Venrock.

For more information, log onto www.Twofish.com, blog.Twofish.com

Twofish, the Twofish Logo and Twofish Elements are trademarks and or registered trademarks of Twofish, Inc. All other trademarks and product names are the property of their respective companies

Contact Information: Media Contact Vanessa Camones and Jennifer Lankford theMIX agency for Twofish 415-829-7902