-- Diane Dietz, CMO, Safeway
-- Arie Goldslager, Vice President, Marketing, SunTrust Bank
-- Mike Indursky, CMO, Burt's Bees
-- Mike Linton, Former CMO of eBay and Best Buy, Columnist for Forbes
Magazine
-- Stephen Schroth, Vice President, Marketing Strategy, Wachovia Bank, a
Wells Fargo Company
-- Matt Smith, Vice President, Marketing, Best Buy
-- Scott Wilder, Vice President, Online Communities, Intuit
-- Ken Wirt, Vice President, Customer Management, Cisco Systems
-- David Cliche, Vice President, Global Interactive Marketing, Aon
Corporation
"Return on marketing investment can sometimes seem like a mirage: just
around the bend but forever elusive. At no time has this perception struck
a stronger chord than today," explains Jeff Zabin, Aberdeen Customer
Management Technology Practice Research Fellow. "The global economic
downturn has fueled a managerial mindset that is deeply rooted in the need
to track and measure financial outcomes. At the same time, the marketing
organization is confronted with a whole host of new challenges, including
the need to capitalize upon social software and other new customer
engagement vehicles that, despite their enormous popularity, remain mostly
experimental in nature. Our CMO Summit will showcase been-there, done-that
executives who are deploying cutting edge technologies along with emerging
strategies, business processes and performance metrics to not only increase
revenues and cut costs in the near term, but also enhance their customer
relationships on an ongoing basis."
To register for the September Summit, please visit:
http://summits.aberdeen.com/index.php/Chief-Marketing-Officer-Summit/2009-cmo-summit-overview.html.
Technology vendors can sponsor the CMO Summit and showcase their products
and services to marketing decision makers. For summit sponsorship
opportunities, visit: http://summits.aberdeen.com/index.php/Chief-Marketing-Officer-Summit/2009-cmo-summit-sponsors.html.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to
learn more about Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617) 854-5200 Fax: (617) 723-7897 www.aberdeen.com
Contact Information: Media Contact: Jeff Zabin Aberdeen Harte-Hanks (617) 854-5200 Jeff.zabin@aberdeen.com