-- 4 of the video games on Networked Insights' top 10 list do not
appear in NPD's top 10 video games list, showing a discrepancy
between sales and engagement around video games online
-- LittleBigPlanet has a strong social networking and creativity
component which resulted in the game earning a much higher spot on
Networked Insights' list due to significant online engagement
-- While Guitar Hero: World Tour did not appear on NPD's list due to
its release date late in October, the game was number 9 on Networked
Insights' list due to the significant buzz leading up to its release
through the month of October
"The video game industry is still growing at a rapid pace and represents a
passionate audience that is still willing to spend in this economy," said
Dan Neely, founder and CEO of Networked Insights. "It's imperative that
in-game advertisers, game developers and other organizations in the gaming
industry learn from their customers to help target their advertising,
include user sentiment and feedback in future games, and ultimately build
more successful game franchises."
Today, online measurement generally involves listening to the 15% of people
that post content online. While this section of the audience is important,
the other 85%, that Networked Insights uncovers, is interacting in other ways equally as valuable when analyzing
audience behavior online -- reading, rating, sharing, linking and inviting.
In the early days of the Web, when sites were one-way and static, audience
measurement was based on eyeballs, then shifted to transactions as the Web
became more complex, which painted a more accurate picture of online
behavior. Now, understanding true online behavior is about understanding
the social, measuring all the different ways people are interacting online.
This also includes the important metric of influence for each interaction
-- for example, Tiger Woods sharing a golf video carries far
more weight than an everyday golf enthusiast taking the same action.
To gather data for this Measuring the Social report, Networked Insights
tapped more than 17,000 social media and social networking sites, which
included 3.5 million conversations per day and over 120 million unique
users. The Networked Insights top 10 chart is compared to NPD Group's
monthly sales chart for October 2008.
For continued insights and access to the full Measuring the Social report,
subscribe to the Measuring the Social feed at www.socialsights.com.
About Networked Insights
Networked Insights measures the social to drive more effective marketing,
by determining who to target and how to convert them. We tell you where
they are, the influence they carry and the language they use. Networked
Insights gives companies the ability to discover and act upon real-time
Customer Intelligence from a wide variety of social media sources,
providing truly customer-driven insight based on both content and social
behavior generated from customer-to-customer interactions. Previously,
companies gained customer information by asking predetermined questions or
proving company-generated hypotheses. Networked Insights puts the customer
at the center of the intelligence process so that companies can let the
customer decide what's important. Networked Insights is privately held and
based in Madison, Wisconsin. For more information, go to
www.networkedinsights.com.
Contact Information: Contact: LaunchSquad Jeremy Frank or Gavin Skillman insights@launchsquad.com 212-564-3665