PetWave Launches Comprehensive Online Pet Health Resource

SAN FRANCISCO, CA--(Marketwire - October 28, 2008) - PetWave today announced the launch of PetWave.com, the first pet care website to combine a comprehensive pet health library based on today's veterinary care standards with a full-featured suite of community and pet health management tools. Tapping into the $43 billion per year pet industry, PetWave.com allows pet owners to leverage the knowledge of established veterinary science, collective experiences of others, and interactive web technology to provide pet owners with relevant answers.

PetWave recognizes that having a pet offers both great rewards and occasionally challenging situations. Keeping track of veterinary records can be complicated, and finding immediate answers to pet health questions is often stressful and unsuccessful. PetWave solves these frustrations by providing a user-friendly online destination to access thorough pet health information, store customized veterinary records, utilize pet health management tools, and the ability to connect directly with other pet enthusiasts.

By supplying pet owners with instant access to a dedicated and knowledgeable network of independent veterinary specialists, PetWave puts animal enthusiasts in charge of the care of their pets -- empowering them to find advice, experts, and fellow pet enthusiasts, all aimed at providing tools to be a better and more educated pet owner.

PetWave's content is created by pet industry experts, including veterinarians, breeders, organizations, nutritionists, behavior specialists, and pet enthusiasts. This ensures that the information presented on PetWave.com is the most current and represents the latest in pet care innovation. PetWave is the only site that combines scientific pet health information with the community aspects of web 2.0 technology to give users a 360 degree approach to caring for their pets. Some of PetWave.com's current and upcoming features include:

--  An interactive online database of pet health and pet breed information
--  Community features including: message boards, user profiles, image
    galleries
--  Pet health management tools including: friendly reminders, vet record
    management features, and symptoms checkers
    

"As pet owners we know firsthand how difficult and frustrating it can be when pets need help and owners need answers," said Brad Olsen and Nick Solaro, co-founders of PetWave. "Our site provides a quick and simple online resource for pet owners to help with caring for their pet's health. PetWave's design stems from these situations, and the tools and information have been created to help make things easier for pet owners. PetWave is a website designed by pet owners, for pet owners."

"PetWave.com is an excellent pet health resource," said Dr. Fiona Fisher, DVM. "The site's topics are well covered and provide thorough and accurate information. I would recommend PetWave.com to any of my clients as a valuable online resource to learn more about their pet's health."

PetWave's affiliation with a broad spectrum of veterinarians, breeders and animal advocacy organizations provides the foundation for PetWave to become the most trusted online resource for pet owners and the first site people turn to when seeking pet health or breed information.

About PetWave

PetWave is the leading interactive online resource for a wide-range of trustworthy pet wellness information. PetWave brings together a community of reputable veterinary professionals, breeders, animal rescue advocates, behavior specialists and pet enthusiasts to give users a 360 degree, holistic approach to caring for their pets.

Founded in 2007, PetWave is privately held and headquartered in San Francisco, CA. For more information, please visit www.petwave.com or contact us at 415-525-3257.

Contact Information: Media Contact: Pam Herman Trier and Company for PetWave pamela@triercompany.com 415-970-0687