Awareness, Inc. Hosts Webinar on Social Media Marketing Featuring Industry Analyst Jeremiah Owyang

WALTHAM, MA--(Marketwire - September 22, 2008) - Awareness, Inc., the leader in enterprise social media, today announced that it will be hosting a webinar featuring Jeremiah Owyang of Forrester Research entitled, "Social Media Marketing: An effective way to engage your customers and stimulate your prospects!" on Thursday, October 16 at 2:00 p.m. EDT. To register for the complimentary webinar, visit here.

In this webinar, Jeremiah, who researches social computing at Forrester and is the author of the popular Web Strategy blog, will discuss approaches to building branded online communities and how social media marketing can help engage customers, stimulate prospects and build brand awareness.

During the webinar Jeremiah will address the following topics:

--  Business goals first: Defining and measuring towards an objective for
    community efforts;
--  Inside out approach: Preparing businesses for the cultural shift
    resulting from community-driven marketing initiatives;
--  Creating a social media marketing strategy: Optimization, tracking and
    measurement;
--  Best practices for engaging customers, partners and prospects within
    the community.
    

Jeremiah is a leading expert on Social Computing, social media measurement, Web marketing and interactive marketing. He is also a top blogger and speaks at a strategic level on Web marketing topics around the globe.

You can register for the webinar here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at http://www.awarenessnetworks.com.

Contact Information: Media Contacts: Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness (at) launchsquad (dot) com Or: Eric Schurr 781.622.2388 eric (dot) schurr (at) awarenessnetworks (dot) com